Instead of focusing on winning arguments, we’re teaching the basic fundamentals of sales and marketing and how we can use them to WIN in both the worlds of business and politics; teaching you how to meet people where they're at on the issues they care about.
Welcome to The Brian Nichols Show.
Host
I’m Brian Nichols - host of The Brian Nichols Show, sales and messaging strategist, liberty advocate, husband, dad, and unapologetic Cowboys fan (yes, still).
I come from the world of sales and marketing, and I’ve spent years helping businesses figure out how to communicate better, close more deals, and actually solve real problems. Along the way, I realized that the liberty movement was failing - not because the ideas were wrong, but because we didn’t know how to sell them.
That’s where I come in.
My show takes a no-BS approach to making liberty work in the real world. It’s not about debating obscure philosophy or pretending we live in some anarcho-utopia. It’s about helping people take ownership of their lives and communities - one conversation at a time.
Here’s how I break it down each week:
1. Health & Wellness: Because liberty starts with personal responsibility - and if you’re not healthy, you’re not free.
2. Politics, Culture & Policy: We dig into the headlines and talk real solutions, not partisan cosplay.
3. Business, Sales & Entrepreneurship: Whether you’re selling a product, a service, or an idea - you’re in sales. I’ll help you do it better.
Off the mic, I lead channel operations at a UCaaS company, helping tech advisors crush it in the contact center space. I also wrote The CX Compass, a playbook for anyone trying to navigate customer experience without losing their mind (or their margins).
Most importantly, I’m a husband to an amazing wife, a dad to a beautiful little girl, and a guy who still believes we can turn this country around if we start focusing on what actually works.
If you're looking for practical liberty with a side of dad jokes and some solid life advice - you’re in the right place.
