Now Part of the Lions of Liberty Network!
Over 3 Million Listens

The Brian Nichols Show

Sales, business, and politics. 1,100+ episodes of teaching you how to meet people where they're at - on the issues they actually care about.

Play Latest Episode

Recent Episodes

Sept. 3, 2026

Why Natural Cancer Therapies Never Get FDA Approved (DOCTOR EXPLAINS) | TBNS 1097

It costs $1 billion to get FDA approved. A natural therapy gets no patent to earn it back. So nobody ever runs the test.
Aug. 28, 2026

2028 Poll Shocker, Lindsay Clancy Backlash, AI Job Panic | TBNS 1096

Don Jr. is polling second without running. TikTok made her a hero. And the AI job panic moved the date again.
Aug. 20, 2026

Is Your Power Bill Higher Because of Data Centers & AI? | TBNS 1095

Everybody blames data centers for your power bill. The oil guy says look at the empty reserve instead.
Aug. 16, 2026

Why Starbucks, Dunkin' And Tim Hortons All Taste The Same | TBNS 1094

Why Starbucks, Dunkin' And Tim Hortons All Taste The Same
Aug. 6, 2026

Fauci Pled The Fifth 111 Times, RFK Torched CNN, & Rand Paul Was RIGHT | TBNS 1093

They called us conspiracy theorists. Then the diaries dropped, Fauci took the Fifth 111 times, and RFK torched CNN. We kept the tape.
July 30, 2026

Bill Clinton's Lawyer Just Admitted Libertarians Are Right!? | TBNS 1092

Bill Clinton's lawyer sat down on a libertarian show... and admitted we're right about Big Brother.

Recent Blog Posts

July 2, 2026

Did Trump Turn Michigan Into a Red State?

Everybody keeps calling Michigan a "blue state." The national media. The pundits. The strategists on cable news who've never knocked a door in Kent County in their lives. But here's the thing... they're wrong. And the numbers prove it. I…
June 25, 2026

He's the IT Guy Taking On the Most Corrupt County in America

What if the fix for a broken county government isn't another Republican... isn't another Democrat... isn't another machine politician at all? What if it's an IT guy? That's the bet Michael Murphy is making. He's a systems administrator from Chicag…
June 18, 2026

A Guy With Donuts Hacked Their Entire Office (And Why Your Business Is Next)

Let me paint you a picture. A guy shows up at an office. Friendly face. Box of donuts under his arm. "Delivery for Mrs. Johnson..." Nobody stops him. Why would they? He's got donuts. So he wanders. And while he's wandering, he's sna…

About the Host

Brian Nichols Profile Photo
Brian Nichols

Host

I'm Brian Nichols... and I spent years watching the liberty movement lose arguments it should've won.

Not because the ideas were wrong. Because nobody knew how to sell them. That's where I come in.

I come from the world of sales and marketing - helping businesses communicate better, close more deals, and actually solve real problems. Somewhere along the way, I realized those same skills translate directly to politics, policy, and culture. So that's what TBNS is.

Sales. Business. Politics. Health. Taught like a real human talks. No partisan cosplay. No debating obscure philosophy. Just practical conversations about what actually works - one episode at a time.
1,100+ episodes in. Still going.

Also: unapologetic Cowboys fan. We don't need to talk about it.

Sponsors

Reviews

Always excellent

"Brian is a must listen- always excellent content, excellent education, and just a really good guy on top. Worth a subscribe, a listen, and a share."

Cdrigs | March 19, 2021

Fantastic show!

"Thank you Brian! I appreciate all the work you do, I really enjoy getting to hear new ideas and new points of view!"

Thayne Zeimet | March 10, 2021

Outstanding Show

"This show is fantastic. He interviews all different types of people with all different backgrounds and experiences in a bite sized easy to follow show. Really gives me hope for the libertarian party …"

Jeff from electric ave | Oct. 15, 2020

Great podcast with a great host

"Brian is one of the nicest guys in the Libertarian movement and he always has interesting guests. Highly recommend this podcast to anyone who is liberty-curious or just wants to hear new and interest…"

Bradyo545 | Oct. 2, 2020

‘Just didn’t know it yet’

"I think it was 2005 when one of my former bosses used the line “you’re libertarian, you just don’t know it yet” on me— et voilá, the seed was planted. Wow, 5 years later and my recent self-assessment…"

Fallingashleep | Sept. 10, 2020

Very informative

"This show presents a wide array of viewpoints in an easy to understand format. If you watch CNN, MSNBC, FOX News, etc. and you think you’re getting the whole story, think again. This show isn’t afrai…"

andyman006 | June 19, 2020

Important conversations

"Brian is a great host, who not only will bring you great content from a libertarian perspective, but isn’t afraid to reach out across the aisle and prove that people of vastly different political ide…"

PhillyFritz | March 15, 2020

Not just a politcal show

"I like the fact that Brian will branch out from time to time and dive into subjects outside politics. Yes climate change can be very political, but when you interview an expert without a political ag…"

Primal Guy | Oct. 4, 2019

Learning Sales

"I guess I didn't realize how important learning sales skills were. Thank you Brian and Jeremy for helping teach some of the basics. Really enjoying those episodes."

Aaron F | June 15, 2021

Great Conversations

"I've been listening since January and really enjoy the guests Brian has on and the conversations he has. Especially on how to sell their ideas to people outside of libertarian politics. Great show."

Marc King | July 7, 2021

Brian is the best

"I think Brian is the best salesman of the libertarian message. The show is encouraging and informative, and Brian’s conversational skills bring out the best from his guests."

Joe | July 21, 2021

Informative, entertaining show!

"I literally listen to this podcast at work everyday, I can count on each episode to teach me atleast 1 thing I can to do to improve myself and help sell liberty! Keep up the great work!"

Michael | July 21, 2021

Fixing problems

"Excellent podcast! Great guests and hosting!"

willfredericksdobbs | July 21, 2021

One of my favorite podcasts

"For years I have followed and listened to Brian. His consistency, interesting guests and commentary always brings me back."

Kevin Damato | Aug. 4, 2021

The Best Around

"Brian Nichols understands that you have choices when it comes to listening to libertarian interview programs. So he packs every episode full of the important stuff and cuts out all of the filler that…"

Hodey | Aug. 4, 2021

5 Stars!!

"Unique and entertaining! Gives a point of view seldom heard but greatly needed!"

Drew | Aug. 4, 2021

Fantastic show based on Liberty

"Brian has one of the best Liberty podcasts going. Top guests and great content."

Matthew Struck | Aug. 8, 2021

Liberty Sales Technique

"superb podcast detailing sales techniques for selling libertarian ideas"

Don Stacy II | Aug. 23, 2021

Selling liberty

"Brian has helpful and creative content giving valuable pointers on selling liberty, something that should not be as hard as it is."

Patrick Kerby | Oct. 3, 2021

Worth Every Minute

"You're going to learn a lot about selling freedom to friends and how you can make a real world differenceG"

Harrison Kemp | Nov. 28, 2021

Great Content

"There is so much amazing different information in a quick and concise format. TBNS is on my can't miss list!"

Aaron Crum | Nov. 30, 2021

Above the rest

"Brilliant and thought provoking"

Andrew B | Dec. 2, 2021

Great blending of branding, marketing and sales in the name of Liberty

"As a technology sales professional myself I appreciate where Brian is coming from. I also appreciate the access and unique guests that he is able to attract, and Brian describes how libertarian idea…"

StylusWhatStylus? | Feb. 11, 2022

Nichols keeps it real and makes it real

"Been listening for a few years now and this show has really helped me get out of my bubble and learn how to talk to normal people about liberty. Keep it up Nichols."

michael | Sept. 14, 2022

Great blending of advocacy, marketing and sales in the name of Liberty

"Great show, consistently insightful every day. In only 20 minutes, you can acquire the tools and strategies to advocate for libertarian principles from the perspective of a successful business devel…"

StylusWhatStylus? | Sept. 30, 2022

Great show - host guests are awesome

"Brian does a great job - it’s a fun, easy to listen, and informative podcast. Keep it up!"

Adam 🌹 | March 13, 2024

The Brian Nichols Show | Listen Notes