About | The Brian Nichols Show

Now Part of Lions of Liberty!

Hey, I’m Brian Nichols. I’m a sales executive who wandered into politics and realized the liberty movement doesn’t just have a messaging problem - it has a sales problem.

I host The Brian Nichols Show, now part of the Lions of Liberty network, where we bring a sales and marketing lens to the biggest issues facing our culture. Each week, we break things down into three core pillars:

Health & Wellness: Because personal responsibility starts with taking care of you.
Politics, Culture & Policy: Where liberty meets real-world solutions (and no, utopia isn’t on the ballot).
Business, Sales & Entrepreneurship: For folks who want to grow something meaningful - and keep what they earn.

No fluff, no theory-for-theory’s-sake. Just real conversations that help you win hearts, change minds, and build something better.

What you'll get from me:

Real talk on how to sell liberty without sounding like a weirdo
Tactical insights from the trenches of sales and messaging
A healthy mix of current events, personal growth, and business strategy
And yeah, probably a few Cowboys takes and dad jokes along the way

When I’m not behind the mic, I’m hanging with my wife and daughter, building channel programs in the UCaaS/CCaaS/CX world, or helping tech advisors close more deals.

If you’re tired of political cosplay and ready for practical liberty that works in the real world - you’re in the right place.

About the Host

Brian Nichols

Host

I’m Brian Nichols - host of The Brian Nichols Show, sales and messaging strategist, liberty advocate, husband, dad, and unapologetic Cowboys fan (yes, still).

I come from the world of sales and marketing, and I’ve spent years helping businesses figure out how to communicate better, close more deals, and actually solve real problems. Along the way, I realized that the liberty movement was failing - not because the ideas were wrong, but because we didn’t know how to sell them.

That’s where I come in.

My show takes a no-BS approach to making liberty work in the real world. It’s not about debating obscure philosophy or pretending we live in some anarcho-utopia. It’s about helping people take ownership of their lives and communities - one conversation at a time.

Here’s how I break it down each week:

1. Health & Wellness: Because liberty starts with personal responsibility - and if you’re not healthy, you’re not free.
2. Politics, Culture & Policy: We dig into the headlines and talk real solutions, not partisan cosplay.
3. Business, Sales & Entrepreneurship: Whether you’re selling a product, a service, or an idea - you’re in sales. I’ll help you do it better.

Off the mic, I lead channel operations at a UCaaS company, helping tech advisors crush it in the contact center space. I also wrote The CX Compass, a playbook for anyone trying to navigate customer experience without losing their mind (or their margins).

Most importantly, I’m a husband to an amazing wife, a dad to a beautiful little girl, and a guy who still believes we can turn this country around if we start focusing on what actually works.

If you're looking for practical liberty with a side of dad jokes and some solid life advice - you’re in the right place.