David Groas

David is the Founder and CEO of groas, the company behind the world's first fully autonomous AI agents to outperform human Google Ads marketers. 
Before founding groas, David spent several years as a Private Equity investor at HIG Capital, a Miami-based fund managing over $75 billion in assets. There, he developed a rigorous, data-driven approach to evaluating businesses and identifying operational inefficiencies - skills that would later shape how he thought about the broken economics of digital advertising.
David has also built and scaled a portfolio of 7 figure e-commerce brands, giving him firsthand experience with the frustrations of managing ad spend: expensive agencies that underdeliver, clunky tools that create more work, and the constant feeling that money is being left on the table.
groas was born from that frustration. Since launching earlier in 2025, he has scaled the company fully bootstrapped whilst keeping 100% ownership of it. David brings a unique perspective to the intersection of AI, advertising, and entrepreneurship, with hard-won lessons from both the operator's seat and the investor's chair.

The fundamental flaw in marketing agencies that costs businesses millions

The Future of Agentic AI in Business Operations and marketing.

The Founder Journey: Technical Founder in a Marketing Space

Why Most Google Ads Campaigns Fail in 2026

Building AI That Actually Replaces Human Work (Not Just Assists)