Craig Elias Profile Photo

Craig Elias

Craig Elias is the creator of Trigger Event Selling , and the Chief Catalyst of SHiFT Selling, Inc.

For almost 20 years, Craig used Trigger Event strategies to become a top sales performer at EVERY company that has hired him – including WorldCom where he was named the #1 salesperson within six months of joining the company.

Craig’s Trigger Event strategies have:

Won him a $1,000,000 prize in a global “Billion-Dollar Idea” pitch competition
Earned him coverage on NBC news, in The New York Times, The Wall Street Journal, Nikkei Marketing Journal, Business 2.0, The Globe and Mail, The National Post, Sales and Marketing magazine, Venture Magazine, Calgary Inc.
Earned his last company, the distinction as one of “Silicon Valley’s 40 hottest” and one of Dow Jones 50 most promising companies in North America

Nov. 9, 2021

376: Trigger Event Selling (with Craig Elias)

Harnessing the trigger events that turn prospects into customers.

Episode page