June 20, 2025
Is Gen Z quietly killing alcohol… and replacing it with weed? What if we told you that cannabis is no longer a taboo counterculture drug but the next wave of wellness, social connection, and even entrepreneurship? In this eye-opening episode of The Brian Nichols Show, we dive headfirst into a cultural shift that’s flipping everything we thought we knew about weed, regulation, and the future of personal choice.Studio Sponsor: Cardio Miracle - "Unlock the secret to a healthier heart, increased energy levels, and transform your cardiovascular fitness like never before.": CardioMiracle.com/TBNSBrian sits down with Krysta Jones, founder of the THC Girls, to explore why younger generations are ditching booze in favor of cannabis—and what it means for the future of everything from nightlife to health. With a sharp drop in alcohol sales among Gen Z and an explosion in plant-based alternatives like kava, kratom, and THC drinks, the writing’s on the wall: the old way of unwinding is o…