Jan. 13, 2023

659: A Beginner's Guide to Selling Freedom with a Smile

Learn how to effectively explain libertarianism to your friends and family by using sales and marketing strategies on this episode of The Brian Nichols Show

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Are you tired of struggling to explain libertarianism to your friends and family? The Brian Nichols Showis here to help! In this episode, we'll teach you the basics of sales and marketing and how you can use them to effectively explain libertarianism to others. HostBrian Nichols takes you through a step-by-step process of how to sell the ideas of liberty and free markets, so you can finally stop losing friends over politics

Learn how to connect with people on the issues they care about, use humor and real-life examples to make your point, and build trust with others by keeping an open mind. We'll also cover how to avoid common mistakes when trying to sell libertarianism, including being too technical and not understanding the mindset of your audience.

This episode is full ofpractical advice that you can implement immediately, so don't miss out!

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Brian Nichols  0:06  
Are you tired of getting that deer in the headlights? Look when you're trying to explain libertarianism to your friends and family? Yeah, let's talk about that. Instead of focusing on winning arguments, we're teaching the basic fundamentals of sales and marketing and how we can use them to win in the world of politics, teaching you how to meet people where they're at on the issues they care about. Welcome to The Brian Nichols Show. Well, happy Friday there. Brian Nichols, you're on The Brian Nichols Show. And thank you for joining us on of course, another on the field episode. I am as always your humble host. Where do you live from our Stratus ip Studios here in lovely Eastern Indiana. Don't let cyber attacks or outdated Business Technology put your company at risk? Learn more at the Brian Nichols show.com forward slash Stratus ip P All right, folks. Well, yeah, that is the question. Are you tired of that deer in the headlights? Look when you're talking about libertarianism when you're talking about it to your friends, and your family to folks who actually matter in your circle? Well, how about this? Do you find yourself having the same conversation with them over and over and over again, with real no progress being made? Do you just wish there was some way to easily and effectively explain libertarianism to people without it being in a way that sounding like it came straight out of an econ textbook, we'll have no fear. Today we are going to discuss how you can make people feel at ease and connect with them more effectively by using humor, providing examples that are familiar or relevant to them listening carefully without judging their points of view too quickly, and enjoying yourself in the process. So first things first, let's remember to what Say it all with me meet people where they're at on the issues they care about. Instead of going into a history lesson about libertarianism, find out what issues they care about, and then connect the dots for them. For example, if they're worried about the economy, let's say show them how government intervention is actually making things worse, talks about how minimum wage laws are hurting young folks who are trying to get their first jobs by pricing them out of the market. And hey, if they're concerned about social issues, remind them that individual freedom allows people to live their best lives without arbitrary government rules being in the way, and now it's time for you to have some fun with it. Humor is a great way to make your point and to make it more memorable as well. You can use humor to illustrate how ridiculous government actions are or how silly certain politicians may look. Heck, go ahead, make fun of the politicians. But make sure you do not make fun of the people. If you want to use humor. Make sure it's good natured and don't come across as a mean spirited jerk. Use humor to illustrate an important point. And then of course, use it to help drive home that point and make it memorable. But don't just rely on that alone. Be sure to use some facts and logic along the way as well. I know you guys like that. Also real life examples help. Instead of talking about abstract concepts. Let's give them examples of how libertarian principles play out in the real world. Talk about how the sharing economy like Uber and Airbnb back when they first started, were shining examples of how free markets led to innovation and more options for consumers. Talk about how the internet has given us more freedom to communicate and share information than ever in history before, discuss how these innovations have led to greater prosperity not for a few. But for everyone. It's also important to keep an open mind and be willing to change your perspective. Admitting when you don't know everything and being willing to change your mind will help you build trust with folks. Republicans and Democrats are so quick to dismiss the ideas that don't fit with their preconceived notions. And by showing that you're willing to listen, learn and change your mind, you'll be more effective at convincing people towards your specific points of thinking. And last, but certainly not least, and this is to not take ourselves too seriously. Now I can hear you longtime listeners of the show saying, Brian, you used to say nobody's going to take the Libertarian Party seriously, unless it takes itself seriously first, and you'd be right. But I'm not talking about that specific kind of seriousness, but rather the kind of seriousness that comes from looking at a tough job and then doing it well and having fun while doing it along the way. We're at a point in time in history where folks are looking for hope. They're looking for someone they can believe in something to believe in and hope that things can get better. We need to be that someone that something and that hope people are more likely to listen to you if you come across as friendly and approachable rather than being too rigid and morose. And remember guys, the goal is not to convert everyone to libertarianism overnight, but to give them a taste of freedom and the possibility it offers to plant that proverbial seed that we will harvest tomorrow. So the next time you are chatting with someone about liberty or libertarianism, let's remember to meet them where they're at. Add some humor, give relatable examples. Keep an open mind and of course, have some fun with it. All right, folks, that's all I have for you today. With that being said, if you got some value from today's episode, and you think this could be a great tool in the tool belt to help sell liberty to friends and family, we'll go ahead give today's episode a share when you go ahead and share it please tag yours truly at B. Nichols liberty. And by the way, did you know we have a great ebook that you can go ahead and download for free it is four easy steps you can implement now to help sell liberty to friends and family. I will include said ebook in the show notes. It is free. So go over and check it out. If you're joining us on the audio version of the show, which I know 99% of you are no worries, head to Brian Nichols show.com Or just click the artwork in your podcast catcher will bring you to today's episode where you can find all those links. Plus, you can find a transcript of today's episode, the video version of today's episode, and you can find all 600 and almost 60 shows of The Brian Nichols Show. Can you believe it? 660 episodes almost. Yeah, and we're already on the way to Episode 700 aiming for a big guest there to be announced. Stay tuned, of course. And oh by the way, did you see I'm wearing my Michael Scott 2024 shirt, you can go ahead and grab yours over at Brian Nichols show.com forward slash shop and we have this plus we have a bunch of other shirts, bumper stickers, bubble free stickers and more. They are like our what happened in 1971 Swag. Now that's what I call tyranny Klaus Schwab. Our magic money tree shirt. We have our Biden don't nuke me bro. Sure and more. So please go ahead check out T shirts, backpacks, garden signs, bumper stickers, you name it, it's over at the shop and use code TNS at checkout for 10% off all that being said, Folks, thank you for an amazing week of guests here on the program. We had a for Awesome, awesome guests. I will make sure I include the most recent episode right here and I will include our most I'd say I guess our best episode recommended to you by the YouTube algorithm over here. So please go ahead and check those episodes out. And when you're there, please do me a favor and hit right here in the middle that subscribe button so you don't miss a single time we go live but with that being said, it's Brian Nichols signing off. You're on The Brian Nichols Show. Have a Happy Friday and we'll see you next week.

Disembodied Voice of Matt Ultan, Vocal Artist Extraordinaire  7:43  
The Brian Nichols Show. Find more episodes at the Brian Nichols show.com

Transcribed by https://otter.ai