Sales/Marketing Episodes

How can Libertarian candidates stay top of mind with voters using recurring content?

How can libertarians can learn to convert people to liberty without them even realizing they're being converted?

Helping you prepare and overcome common Republican and Democrat objections to Libertarians and third parties.

Who's our target market when we're trying to #SellLiberty? Who should the Libertarian Party be focusing their time and energy on attracting?

Sales and marketing are BFFs, and in order to be successful sales professionals for liberty, establishing a strong brand is incredibly important. How do we build that brand? Chris Goyzueta gives your 8 easy strategies on today's episode.

I've found that I learn best when I didn't even realize I was learning in the first place. The same thing is true when we're selling liberty! How? While the debate over bold/principled versus practical/pragmatic messaging has...

So, what makes a good salesman? Jeremy Todd is a sales professional and joins the program to answer that very question, plus how we can apply being a good salesman to the liberty movement.

Did you know that over 80,000 phone calls and over 12,000 doors knocked can make a difference in an election? The phenomenal team at Young Americans for Liberty sure does, and that's why Eric Brakey joins the program to help outline some of the amazing successes they YAL team has accomplished in r…

In a world where "being right" appears to be the utmost importance to some in liberty movement, at The Brian Nichols Show, we're focusing on meeting people where they're at, talking about the issues they care about, and offering solutions that solve their problems. Today, I'm excited to announce m…

How can telling better stories help #SellLiberty? Matt Kibbe returns to the program to show how storytelling is a crucial tool in the toolbelt in helping illustrate our ideas and our solutions to a market of non-libertarians who are looking for answers.

The COVID lockdowns have been one of the most divisive aspects of the COVID-19 pandemic, with many libertarians (like yours truly) raising the alarm to the threat of unintended consequences in blindly following the government's approved list of experts. But did I go to far? Did libertarians scare …

A special sneak-peek into the new video format of The Brian Nichols Show, as today I'm joined by Britt from the Freckles and Britt Show! Starting on Monday, the program will be debuting each episode both via podcast and YouTube! To start things off, Britt joins the program to discuss the way word…

How often have your gone out of your way to purchase a can of RC Cola? Not too often, eh? (unless you're one of those RC Cola fanboys)... Now, if I were to say, "think of a brand of soda", Pepsi and Coca Cola are likely the first to pop into your mind? Why? Enter the world of marketing. Yes, wha…

We've spoken on Republican and Democratic populism over the past month or so, but what about Libertarian populism? How can Libertarians tap into that energy that runs rampant through the populist appeal? Where can Libertarians help bridge the gap between left and right populists? Joshua Smith r…

2020 brought a lot of unprecedented challenges, with dozens of states taking unconstitutional actions to "protect" their citizens. One such state is New Jersey. With the crackdown on civil liberties in response to the COVID pandemic, Governors like Phil Murphy unintentionally fired up activists a…

As we discussed on Friday with Jack Hunter, Donald Trump proved that there was an untapped market within the GOP that a persona like he could take advantage of - populism. However, that populism isn't exclusive to the GOP, as the ascendance of "democratic socialists" like Bernie Sanders and Alexan…

The ideas of personal liberty and free markets will always win in the battleplace of ideas, but that is irrelevant if people aren't willing to hear our solutions in the first place. So, what can we as libertarians do better to avoid these pitfalls of the past? 2020 Libertarian Party vice presi…

Donald Trump proved that there was an untapped market within the GOP that a persona like he could take advantage of - populism. Now, this isn't a new discovery, but rather something that hasn't been effectively utilized by GOP politicians in decades. Instead of learning from what Trump was able…

Finding common ground is one of the most challenging aspects of political discourse in 2021. In a world where "the others" are looked at with skeptical eyes, it's more important for us to enter into good-faith dialogue whenever and wherever we can on issues of agreement. One such area the left a…

If you've ever stumbled upon a libertarian meme in the wild, there's a high probability that it was a Kanan Vitolo original. Kanan is today's guest, and helps showcase how, yes, memes can in fact change the world! Using the sales skills of piquing interest in a short, concise message, Kanan has m…

Today's episode originally aired on "Chief Chats" with Todd Hagopian Kevin Hobbie, where I joined the boys to discuss why messaging matters. ***** ORIGINAL SHOW NOTES: "The boys are joined by podcasting great Brian Nichols to discuss liberty and how the movement can better it’s messaging"

*This episode first aired on The No Gimmicks Podcast with Brady Leonard* Original Show Notes: Brian Nichols is the host of The Brian Nichols Show on We Are Libertarians Podcast Network and an associate editor of The Libertarian Republic. Follow Brian @BNicholsLiberty and follow us @bradyleonard @n…

In sales, creating value and building trust are not only an absolutely necessary aspects in "closing the deal", but also fundamental in keeping your "base of business" for the long term, as well. Joining the show today is 2020 Libertarian Party Vice Presidential candidate and entrepreneur, Spik…

There was a large portion of the "MAGA" crowd that echoed libertarian sentiments, with many of those MAGA-libertarians being a part of the greater liberty movement in general. So, what's next for those liberty-leaning MAGA folk? Do they stick the route of the GOP, or do the venture to untested …