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309: Learn the Secret Cheat Code to Starting Killer Sales Conversations (feat. Brian Nichols)

Learn the tried and true secret cheat code I teach my team to start awesome conversations, as today I'm going solo!

Today, we're teaching the importance of learning how to show your prospects:

Who you help.
How you help.
And who you've helped.

Then, we dig into the "And, But, Therefore" framing that turns a "good" start to a conversation into a "great" one.