Sales/Marketing Episodes

Nov. 30, 2022

632: What Does It Take To Win Elections?

On today's episode, I'm joined by Bryan Rivera from Texas Hometown Strategies to talk about how actually win elections using door-knocking/canvassing, hard work, and more!
632: What Does It Take To Win Elections?
The Brian Nichols Show
632: What Does It Take To Win Elections?
Nov. 29, 2022

631: Fact Don't Care About Feelings...?

While the "facts over feelings" approach to selling politics may be the favorite of some conservative talking heads, let's look at the fact that the most persuasive people in the world use emotions.
631: Fact Don't Care About Feelings...?
The Brian Nichols Show
631: Fact Don't Care About Feelings...?
Nov. 24, 2022

630: Selling Libertarianism at the Thanksgiving Dinner Table

Do you have family members who believe in big government, who think that taxes are good and that they're paying into a system that helps everyone? How do you convince them otherwise?
630: Selling Libertarianism at the Thanksgiving Dinner Table
The Brian Nichols Show
630: Selling Libertarianism at the Thanksgiving Dinner Table
Nov. 22, 2022

628: Can We Sell More Liberty By Saying Less?

Want to sell more? Then try saying less. Sounds counterintuitive, I know. But it’s true. In fact, many of the most successful consumer brands and political organizations in the world do just that—and it works for them. So, how can we do the same thing in the world of liberty politics? Can we sell more liberty by saying less?
628: Can We Sell More Liberty By Saying Less?
The Brian Nichols Show
628: Can We Sell More Liberty By Saying Less?
Nov. 19, 2022

627: What's Next For MAGA & Donald Trump!?

On today's episode, I'm joined once again by IFBB pro Marc Lobliner, this time discussing the culture of the GOP and what's next for MAGA and Donald Trump.
Guest: Marc Lobliner
627: What's Next For MAGA & Donald Trump!?
The Brian Nichols Show
627: What's Next For MAGA & Donald Trump!?
Nov. 18, 2022

626: Building a Culture of Liberty with Black Guns Matter

On today's episode, I'm joined by Maj Toure from Black Guns Matter to discuss the importance of building a culture of liberty when reaching out to black Americans.
Guest: Maj Toure
626: Building a Culture of Liberty with Black Guns Matter
The Brian Nichols Show
626: Building a Culture of Liberty with Black Guns Matter
Nov. 12, 2022

622: Can Libertarianism Help Save the WORLD?!

On today's episode, I present a series of reasons why libertarianism offers some brilliant solutions to many of the world's problems. We'll talk about 5 ways in which libertarianism can save humanity.
622: Can Libertarianism Help Save the WORLD?!
The Brian Nichols Show
622: Can Libertarianism Help Save the WORLD?!
Nov. 11, 2022

621: 3 Biases Faced When Selling Liberty

On today's episode, I'm riding solo discussing the 3 common biases you'll face when selling liberty.
621: 3 Biases Faced When Selling Liberty
The Brian Nichols Show
621: 3 Biases Faced When Selling Liberty
Nov. 3, 2022

616: GOP vs. LP? - Are We Winning Hearts & Minds, Winning Elections, or Both?

Are we winning hearts and minds, winning elections, or both? On today's episode, I'm joined by Kenny Cody and Jeremy Todd to talk about Blake Masters recently receiving the endorsement of Libertarian US Senate candidate, Marc Victor, and the implications of that endorsement.
616: GOP vs. LP? - Are We Winning Hearts & Minds, Winning Elections, or Both?
The Brian Nichols Show
616: GOP vs. LP? - Are We Winning Hearts & Minds, Winning Elections, or Both?
Oct. 29, 2022

613: So... How DO We Sell Our Ideas?

Today I share my reaction towards a recent episode of Dave Smith's "Part of the Problem" where Dave gave his take as to how we sell our ideas. After listening to his recent episode of "Part of the Problem" (How We Sell Our Ideas), I've got to say—he's spot on.
613: So... How DO We Sell Our Ideas?
The Brian Nichols Show
613: So... How DO We Sell Our Ideas?
Oct. 28, 2022

612: Does Democracy Sell?

Justin Amash thinks Libertarians should take "democracy, the Constitution, and the Bill of Rights" as their messaging differentiators when trying to sell our ideas. Personally, I don't think that message doesn't address either of those concerns, but you tell me... Does democracy sell?
612: Does Democracy Sell?
The Brian Nichols Show
612: Does Democracy Sell?
Oct. 15, 2022

606: How Can Sales Strategies Help Push Musicians & Artists to the Next Level!?

On today's episode, I'm over on Chis Goyzueta's podcast, "Making it with Chris G", where I'm helping explain how sales strategies can help musicians and artists take their craft to the next level.
606: How Can Sales Strategies Help Push Musicians & Artists to the Next Level!?
The Brian Nichols Show
606: How Can Sales Strategies Help Push Musicians & Artists to the Next Level!?
Oct. 11, 2022

603: Changing Hearts, Minds, & Laws to Build a Freer Society

Market-based solutions that create change, and how they're working to make people aware of the power they have to change their government.
Guest: Connor Boyack
603: Changing Hearts, Minds, & Laws to Build a Freer Society
The Brian Nichols Show
603: Changing Hearts, Minds, & Laws to Build a Freer Society
Oct. 6, 2022

599: 3 Ways Libertarians Can "WOW!" Their Target Market

Libertarians are fighting for something great—something worth fighting for. That's why it's important for libertarians to understand how to connect with their target market. In this episode, I'll show you 3 ways you can WOW your target market so they know what you're all about and get on board with your message!
599: 3 Ways Libertarians Can "WOW!" Their Target Market
The Brian Nichols Show
599: 3 Ways Libertarians Can "WOW!" Their Target Market
Oct. 4, 2022

597: Don't Argue with Donkeys - (Even When they Say the Grass is Blue!)

This week, we're going to explore this question and more as I take you through the old tale of why you should never argue with a donkey, no matter what color it claims its grass is. And how does this apply to sales and politics?? The answer might surprise you.
597: Don't Argue with Donkeys - (Even When they Say the Grass is Blue!)
The Brian Nichols Show
597: Don't Argue with Donkeys - (Even When they Say the Grass is Blue!)
Sept. 30, 2022

595: 4 Steps to Overcome Political Apathy/Status Quo

We all know that the world is a mess right now. But we also know that it's up to us—the people—to make it a better place. So how do we get out there and make our voices heard?
595: 4 Steps to Overcome Political Apathy/Status Quo
The Brian Nichols Show
595: 4 Steps to Overcome Political Apathy/Status Quo
Sept. 28, 2022

593: Building a Culture of Liberty

What is a culture of liberty? It's not just the principles that we stand for, but also the way in which we implement them. How can we make sure that our actions are consistent with the values we espouse? And how do we build a culture that reinforces those values?
Guest: Spike Cohen
593: Building a Culture of Liberty
The Brian Nichols Show
593: Building a Culture of Liberty
Sept. 24, 2022

591: To Sell Freedom, Listen More

On today's episode, we're going back to January 2021, when I joined Matt Kibbe on his program, Kibbe on Liberty.
591: To Sell Freedom, Listen More
The Brian Nichols Show
591: To Sell Freedom, Listen More
Sept. 22, 2022

589: Service vs. Sales - 4 Surefire Ways to Become an Order Maker, Not an Order Taker

What is the difference between service and sales? What do you have control over and what do you need to let go of? How can you be sure your customers are happy with their purchase?
589: Service vs. Sales - 4 Surefire Ways to Become an Order Maker, Not an Order Taker
The Brian Nichols Show
589: Service vs. Sales - 4 Surefire Ways to Become an Order Maker, Not an Order Taker
Sept. 16, 2022

586: Empathy: The Missing Piece in Your Sales Puzzle

Empathy is one of the most important skills you can develop in sales, politics, and life in general. But what does it mean to be empathetic? And why should you care?
586: Empathy: The Missing Piece in Your Sales Puzzle
The Brian Nichols Show
586: Empathy: The Missing Piece in Your Sales Puzzle
Sept. 13, 2022

582: Call Scripting 101 - Proven Call Scripting Tips to Help you DOMINATE Cold Calling & Prospecting

Today, I'll also be sharing some of my own personal call scripts that have worked for me and will give you some tips on how to create a great script that will help you in your day-to-day sales activities.
582: Call Scripting 101 - Proven Call Scripting Tips to Help you DOMINATE Cold Calling & Prospecting
The Brian Nichols Show
582: Call Scripting 101 - Proven Call Scripting Tips to Help you DOMINATE Cold Calling & Prospecting
Sept. 10, 2022

581: Republicans Need to Start Playing OFFENSE

On today's episode, I'm joined by Kenny Cody to talk about why Republicans need to start playing offense versus constantly playing defense to Democratic narratives.
Guest: Kenny Cody
581:  Republicans Need to Start Playing OFFENSE
The Brian Nichols Show
581: Republicans Need to Start Playing OFFENSE
Sept. 8, 2022

579: Meeting People Where They're At - (On the Issues THEY Care About)

No matter what your political persuasion is or what your beliefs are on any particular issue, it's important to remember that if you're trying to persuade someone who doesn't agree with you, it's not enough just to tell them what they should be thinking—you have to meet them where they are, and ask them what they care about.
Guest: Spike Cohen
579: Meeting People Where They're At - (On the Issues THEY Care About)
The Brian Nichols Show
579: Meeting People Where They're At - (On the Issues THEY Care About)
Sept. 7, 2022

578: The Danger of "DO SOMETHING!" Politics

Do you ever feel like your government is making decisions without really knowing what it's doing? On today's episode, Rodgir and I discuss the danger of "do something" politics and how this type of thinking can lead to bad policy and harm innocent people.
578: The Danger of "DO SOMETHING!" Politics
The Brian Nichols Show
578: The Danger of "DO SOMETHING!" Politics