Justin Amash thinks Libertarians should take "democracy, the Constitution, and the Bill of Rights" as their messaging differentiators when trying to sell our ideas. Personally, I don't think that message doesn't address either of those concerns, but you tell me... Does democracy sell?
On today's episode, I'm joined riding solo, sharing my thoughts on Justin Amash's remarks at the LP of Illinois State Gala, where he proposed that Libertarians should take "democracy, the Constitution, and the Bill of Rights" as their messaging differentiators when trying to sell our ideas.
Is he right?
I can't help but think that if we follow through with this strategy, we'll end up selling a lot of things that are not inherently Libertarian—the same way that "Hope & Change" was a message that appealed to many people who don't know what they're getting behind when they hear it.
The truth is that most Americans aren't really interested in hearing about democracy right now—rather, they're interested in security and prosperity for themselves and their families.
Personally, I don't think that message doesn't address either of those concerns, but you tell me...
Does democracy sell?
Let us know down below in the comments!
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Brian Nichols 0:01
When we're selling liberty, what are our differentiators? Let's talk about that. Because thing on winning arguments, we're teaching the basic fundamentals of sales and marketing and how we can use them to win in the world of politics, teaching you how to meet people where they're at on the issues they care about. Welcome to The Brian Nichols Show. Folks, Brian, he was here on The Brian Nichols Show. Yes. Thank you for joining us on of course, another phone episode. I am as always, you're humble. Yes, joining you live from the Stratus ip Studios here in lovely, lovely Eastern Indiana. Don't let outdated technology or cyber attacks put your business technology at risk. Go to Brian Nichols show.com forward slash Stratus ip and go ahead and get your free Business Technology consultation today. One more time at Brian Nichols show.com. Forward slash Stratus. ip folks you need today one on one. I'm excited to have this conversation because I have been busy. First of all, I owe you an apology. I have not seen you guys for three days. Monday, Tuesday, Wednesday, I was out on the East Coast visiting the other day job HQ out in Philadelphia so was unfortunately unable to sit down have enough time to get some episodes out. But don't worry. We have some amazing episodes coming up for you not just the end of this week. But also in the next week. Also, I was very busy. This past weekend, I was the master of ceremonies up at the Libertarian Party of Illinois. They had their state convention slash gala had a great time up there. And also that leads to the question today of what we sell when we are selling our libertarian ideas. And specifically, what are our differentiators? So we're going to talk about that. But first, I want to go ahead and give a shout out to today's sponsor and that is right strategies. 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And again, all you got to do to make sure you get that is to let Morgan and the team over at right strategies know that I sent you again Brian Nichols show.com forward slash RS amplifying your message where voters and customers spend their time. All right, folks. So yes, back to today's episode. So first of all, yeah, I've been I've been busy. I've missed you guys like crazy. The world's been wild over the past few few days as I've been away. I noticed we had a couple of debates here. John Fetterman versus Mehmet Oz. That was interesting to say the least. It was very uncomfortable to see someone who obviously is struggling with their ability to speak in the terms of John Fetterman. Yes, a stroke will do that to you. And the fact that he's onstage, there's some folks who are cheering it. I'm of the mindset of what are we doing this is seems like it's borderline abusive behavior. Having someone who quite clearly is having trouble being able to articulate what they're talking about what ideas they have, what they're responding to, quite literally in real time. And as obvious to everybody that was the case. So yeah, I don't I don't really see. I don't really see that campaign going too hot for Fetterman. But don't worry, Democrats have called in Joe Biden and Kamala Harris to help save the day. So yeah, I know the Democrats are doing one last Hail Mary, but I think it's gonna end up turning out too late. If you are a fan of football whenever they do the last play of the game and the last team, it's got the ball trying to get the ball to the goal line.
They'll do anything they can, they'll start throwing screen passes back and forth. I feel it's gonna be one of those plays, but it's not the one that actually ends up going for the touchdown. It's the one that ends up being a fumble and then a big fat offensive lineman like I used to be back in the day ends up falling on it and the game is over. So that's where we stand with a lot of our political stuff. And then also, let's kind of turn that into libertarians, right? Hey libertarians this episode is for you, as most episodes are. So as at the LP of Illinois, first of all, phenomenal event, had a great time got to hang out with everybody else, the master of ceremonies. We had a C three guest speakers not counting the keynote speaker, which was one former congressman Justin Amash, who was the only sitting libertarian congressman, and he talked about specifically the the differentiators that he thinks are winning arguments for liberty for libertarians, as we're going out into the marketplace, if you will, trying to win, in this case, our political, political goals. And in this case, Justin had really three things that he said were the libertarian differentiators. And I don't necessarily agree, and here they are, but and I'm going to talk about why. So the number one, two and three things that Justin brought forth in terms of what we libertarians should claim as our own when we're doing our messaging, but also when we're going out, and we're speaking to prospective voters. And number one was democracy. And the idea of libertarians being the carriers of the classical liberal Founding Fathers approach to what democracy is right, that democratic approach. Democratic Republicanism is actually what Justin spoke about. And then number two was the Constitution. And number three, was the Bill of Rights. So that's all well and good, right. And I want to start out, I don't think that Justin is wrong with that being things that libertarians can get on board with that the Constitution, as Justin, rightfully says, is easily the most libertarian constitution you'll ever find in the wild, right, the bill of rights as a part of our Constitution and Amendment to the Constitution is again, part of the most libertarian document you're going to find. And with that, Justin believes that that should be something that we libertarians are carrying forward in our messaging, and that we can differentiate with the two different parties, Republicans and Democrats, because they're not really promoting that as their main things that they believe in. Okay. Well, first, first of all, I will say the Democrats have absolutely taken that to be that one of their main arguments going into the election voting for the Democratic Party is the only means of defending democracy, then that's the claim. Right? So I would disagree a little bit there with Justin. And I don't think that's really the case. I think, actually, you do see one party trying to make democracy, the calling card, but then to the other point Justin tried to make to reaffirm why he believes that these issues should be our issues are libertarian issues. And he said, Well, if you look at a majority of Americans, they agree with us. They like the idea of democracy. They like the Constitution, they like the Bill of Rights. And that's fine. But that doesn't mean that people will vote for things they like. And here's the truth. We have to figure out what it is that's going to push people to vote. Everybody likes ice cream. But you're not always going to sell ice cream on the fact that he just likes ice cream. The same thing is true with democracy and the Constitution and the Bill of Rights. It's one thing to just say, Yeah, we like those things. And we believe in those things. But people are not motivated and moved to vote for those things. So we're we now people are moved to vote on. Right. And we talked about this all the time here at The Brian Nichols Show, go NASSCOM, right. And we've been doing that when we've had candidates on the program. They're going out and talking to folks every single day, and what do we consistently hear? You know what, folks, if you listen to The Brian Nichols Show, if you are part of the 10s of 1000s of folks who join us every single month, then you know that the top issues we hear are number one cost of living, inflation, gas prices, I mean, just anything to do with the general economy, folks are scared. They're they don't know if they're gonna be able to pay for the bills, if they're gonna be able to put food in the grocery cart, if they're going to be able to do the extra things they want to do with the family. There's really hard decisions that families are going to have to make but seemingly feel it's beyond their control. Because a lot of those extra extra forces that are out there, they're impacting them directly, are things that are being done to them
that are beyond the political process like the Fed printing, trillions and trillions of dollars. So these are top of mind issues. Folks are really focused on that and again, not trying to pick on Justin too much but our folks really concerned right now with democracy, maybe injustice, immediate circles, but not in your average American family conversation at the dinner table. Now, if folks are really concerned about go down to the southern border, you're going to hear folks talk about the impact of immigration. And this is not a libertarian conversation about open borders, closed borders. It's a reality, though they're now that people down in the southern border of the United States are facing an immigration crisis. And it's not being discussed, nor is it being addressed. Go up to the the northern border, my home neck of the woods up in Northern New York, and you have drug cartels coming from the Canadian border, across areas of the St. Lawrence River into Northern New York, and then disseminating their fentanyl laced drugs into our communities. Again, we're not talking about libertarian answers to these issues, but rather that these are things that we have to talk about. And libertarians seem to like to avoid talking about the things that do end up being top of mind issues. So instead, what we need to do is, I think, focus on those top of mind issues. But it's, and this is the other part, too, it's not a one size fits all approach. Now. If you're running for president, I think there are certain things you should be focusing on, like those issues that we were just talking about here, like the economy, like immigration had, like our involvement, are we going to help lead everything to world war three, right with our involvement in the Ukraine, Russia conflict. These are things that a national candidate should be talking about. But when you're running for your local offices, when you're running for your state offices, you should be meeting people where they're at, say it on the issues they care about, I know, you know, the line at this point. But no, truly we need to meet people where they're at, on the issues that they care about. If you're a voter, you want to know that your your your candidate that you're passing your vote for, actually has your best interests in mind. We talk about this all the time, at least I did when I would leave my sales team. Everybody is tuned in to the same radio station, wi I fm. What's in it for me? If you're a candidate running for office, you need to be answering that question first. And if you're not answering that, that that question first for your constituents, you shouldn't be a candidate. We have to start start talking to people about the issues they care about, if we ever expect them to start caring about the issues that we care about. So I say all that I like Justin, I think Justin is, you know, easily and he talked about this right? If he Justin Amash can't be libertarian for the Libertarian Party. And who is and I'm not challenging Justin on his libertarian benefit. He's but rather, I am challenging the approach and our our focus, right and listen, who am I? All right, I'm a sales guy. I'm a sales guy who focuses on cybersecurity and telecommunications. I train business owners, I train sales teams, I trained individual sales reps, okay, I get it. I haven't sat in office for 10 years in Congress. Granted, he did so as a big art Republican, and he's trying to help us big L libertarians, I get it right. But at the same point in time, there are things that we use, and that we do in the private sector. There's something I talked about when I was on Tim Poole, right? We use the sales and marketing approaches that we know work in the private sector, and seemingly neglect to do so when we turn into the political sector. And as a matter of fact, many times in the libertarian camp, not only do we not do the sales and marketing approach to what we know works, we do the opposite. We try to feature and benefit people to death, we try to good idea people the death doesn't work doesn't sell what sells is meeting people on the issues that they care about where they're at, right on the issues they
care about, I got my own saying, right. But if we don't do that somebody else is going to. And what they're going to do is they're going to lead with fear and answer that emotional trigger that they've they've now started on that prospect. And they're going to they're going to answer it with their own solution. And if we respond to that narrative, we're playing their game, which is why we have to start sending our own narratives. stop responding to the narratives, the left and the right are setting for us to respond to instead, change the conversations go man, you want to see a job well done. Go check out some of our past friends here on the show. I say past friends as if they're not still current friends, Shane Hazel, freaking knocked it out of the park, in his gubernatorial debate down there in Georgia with Brian Kemp and Stacey Abrams and you want to see a textbook example of setting narratives Shame did not respond to the framing of gun rights, for example, as the way that Stacey Abrams wanted it to be framed as what shame did was framed the gun debate as saying, hey, you know, Stacy, that the most guns that were purchased over the past few years had been done by black black Americans. That That changes the conversation a little bit, right? That reframes the narrative versus having Stasi set some narrative about gun deaths and, and try to make some fear mongering statements how we have to ban AR fifteens and handguns and then soon we'll be butter knives. But instead of having to say no, no, we shouldn't do that. Because we have a second amendment and XYZ, why we're right. No, no, no, right? I'm sorry, Justin, again, constitutions, great. But that's not what people want to hear in terms of our respond to the narrative, what they want to hear is no stop. Everybody has the right to defend themselves. And as a matter of fact, the people who are defending themselves are the people who you are rightfully pointing out as folks who had been the most, not only focused against by their governments and fought against by their governments, but those individuals who now have an ability to defend themselves on par with those folks who in many cases were the ones who unilaterally unilaterally had the guns. So we're changing the conversation, we're changing the narratives. And it requires us to do so instead of responding and playing the same game that they're playing. So 16 minute episode, little bit shorter of an episode. I hope you guys got some value from that. And again, I just want to reiterate, I think Justin is a great voice for liberty. I think he's got a great, you know, head on his shoulders in terms of how to actually make political success happen when we get folks into elected office, how do we work through those channels. But in terms of our strategy, I think I think the sales guy here might have it right this time. I don't know, just my two cents, if you think so. I would love to hear about it. Please do me a favor. Number one, head down here below to our comment section. If you're joining us over on YouTube at rumble or Odyssey, let me know your thoughts. Am I in the right ballpark? Is this how we sell liberty? I think we've been doing it effectively here on The Brian Nichols Show. I know when I was on Tim Poole, I had literally like hundreds of folks, my inbox was flooded for weeks of folks reaching out both in the political world but also in the private sector world saying yes, thank you. I've been waiting for somebody in the Liberty world to talk about this kind of stuff. So I think we're doing something right. And I'm hoping if you guys get some value from that, well, hey, here's some things you can do to help support the show. Number one,
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