Nov. 28, 2022

631: Fact Don't Care About Feelings...?

While the "facts over feelings" approach to selling politics may be the favorite of some conservative talking heads, let's look at the fact that the most persuasive people in the world use emotions.

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"Facts don't care about your feelings."


Hmm, where have we heard that before?


While the "facts over feelings" approach to selling politics may be the favorite of some conservative talking heads, let's look at the fact that the most persuasive people in the world use emotions.

If you're a salesperson, you know that it's easy to fall into a trap of thinking that all you have to do is present the facts about your product or service—but that's not enough.

You've got to make sure your audience is emotionally invested in what you're telling them. You can't just tell them that your product is better—you have to show them why it's better! And if you don't do this, they won't care about what you have to say—and then they won't buy from you.

Today, I'm riding solo today to talk about the importance of not simply focusing on facts and figures when selling, but also on emotions and feelings.

OH!! By the way... are you a candidate or thinking of tossing your hat in the ring this coming 2023 election cycle?

Whether it's local, state, or national office, my new Candidate School 101 course will give you weekly strategy sessions, roundtable discussions with other candidates, plus extra resources to help you CRUSH your election!

Try your EXCLUSIVE risk-free trial and get a complimentary "Campaign Messaging Scorecard" of your current campaign messaging with actionable recommendations on how to improve it.

Learn more about your ad choices. Visit

Studio SponsorBNC: Proven sales and messaging strategies that WIN -

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Brian Nichols  0:00  
facts don't care about feelings. Yeah, let's talk about that. Instead of focusing on winning arguments, we're teaching the basic fundamentals of sales and marketing and how we can use them to win in the world of politics, teaching you how to meet people where they're at on the issues they care about. Welcome to The Brian Nichols Show. Well, happy Monday there folks trying to get your on The Brian Nichols Show. And thank you for joining us. Of course, another fun filled episode. I am as always your host, where do you live from our Stratus ip studios, you're in lovely Eastern Indiana. Don't let cyber attacks are outdated Business Technology, put your company at risk. Learn more at the Brian Nichols forward slash Stratus ip Stratus ip Business Technology simplified Well, folks facts don't care about your feelings. Where have we heard that expression before? Well, while the facts don't care about feelings approach to selling politics may be the favorite of some conservative Talking Heads. Let's today look at the fact that some of the most persuasive people in the world use not just facts, but also emotions to make their sale. But first, we'll go ahead and give a shout out to today's sponsor, and that is the Libertarian Party of Illinois, folks, if you are up in the great state of Illinois, well, the mission of the LP of Illinois is to elect libertarians to public office. And to help move the public policy in the libertarian direction. The LP of Illinois believes that everyone owns themselves and that no bureaucrat knows better than you in what you need or what you want. When peaceful people engage in voluntary cooperation, the most number of people are served. And if you agree with this, help our friends up in Illinois restore liberty in Illinois at LP and bring back peace and liberty in our lifetimes. One more time. LP All right, folks. So yes, we're gonna go on to today's episode talking about yes, those pesky things that are in fact, emotions, because let's be real emotions are powerful. They are exactly the thing that drives us to do things, anything, really, and they're what keeps us up at night. They are why it's so effective in using emotions to help persuade people, they're hard to ignore when you feel them. But they're also easy to miss if you're not paying attention. See, here's the thing, and we've talked about this on the show many a time, once you see or feel something you can't unsee or unfiltered. And the same thing is true, frankly, with politics. People don't just make decisions based on facts. They make decisions based on feelings on emotion. When a politician makes an emotional plea to voters, they're tapping into that part of their mind that makes us feel something good, something powerful, doesn't matter if it's love or hate, it feels good and triggers that dopamine receptor, people are going to be more likely to take action. When you're persuading people, emotions are your most powerful tool in your toolbox. You can use them to change people's minds. And you can also use them to get people to take action. And yes, we're not discounting facts here. Facts are important. Facts help us rationalize our emotional decisions. But more often than not, that doesn't take place until after the sale is already made. The most important thing to remember is that you're not trying to change people's minds. Rather, you're trying to take a rather you're trying to get them to take an action. So if they don't know, if they don't know how to act on what you've said, then it doesn't matter. I always see Republicans often feel addressing emotional drivers in their voters when compared to their democratic rivals, because they're seen as cold calculating and uncaring. As if they don't understand the importance of connecting with their constituents on an emotional level. And yet, when Republicans lead on the emotionally driving issues that voters care about, like the economy, cost of living, inflation, school choice, lock downs, need to keep going, guess what? They win. For long term success, Republicans must learn that emotion is the engine of politics. You can't connect with people on an emotional level, then they're not going to listen to anything else you have to say. And by the way, libertarians, this is also important for you as well, because we're the exact same way. They need to connect with voters on an emotional level if we want to be taken seriously. But the problem is that most libertarians are so focused on our principles that we forget that politics is about winning elections and not really about debating philosophy. So while facts may not care about feelings, they certainly sell and help win elections. All right, folks. And as we go towards the tail end of today's episode, I want to also quickly give a little sneak peek of something we're gonna be launching here at The Brian Nichols Show, actually, we've just officially launched, excited to share this to you. And this is to all of you out there who were either a considering running for office in 2023 and beyond, or have Yes, already started taking that step into starting the process to run for office. And that is we are starting over at our Patreon Kennedy School 101. Now, what does this mean? It means that if you are looking to run for office, and you're looking for some help, I get it. The reality is, you don't have the 10s of 1000s of dollars to spend on a consultant. And trust me, I've been in the world of consultancy, I know how much it costs. So what I saw as a need for a lot of our liberty oriented candidates, not just libertarians, but Republicans alike, is that when we're running for local offices, especially, we need to focus on the issues that people care about. But there's not enough resources being devoted to helping those individuals, when they're running for office figure out how to be effective as a candidate. So what I'm doing is over at our Patreon, for $10 a month, that's at 995 a month, it's just like an infomercial, folks, 995, you can go ahead and enter our candidate school, we're gonna be learning the basics of being a candidate from messaging, fundraising, campaign strategy, and more. I have decades of experience in this stuff. So if you're looking for help in trying to not just build up a coherent framework for your messaging, and trying to reach the voters truly on the issues they care about, but also be networking, a great group of other candidates who are seeking elected office across the country, we're all passionate about passionate about liberty, and they're bringing unique ideas to the table that it's working for them, when they're reaching out to their constituents will please head over to our show page, Brian Nichols, forward slash Candidate School, and you can go ahead and sign up there class starts soon. So please make sure you head over and get your application in, again, 995 a month, folks, that's that's not too shabby at all, especially when you consider some consultants are charging upwards of like $18,000 for a package like just one big comprehensive package for just like some basic stuff. So this is a great entry level for you as you're getting into the world of politics, especially if you're looking for some added help in terms of getting to reach your voters, quite frankly, on issues that frankly, mattered to them. And it'll be a great, great addition for anybody who's just looking for that extra help as you're getting things launched off in your campaign. So again, head the Brian Nichols, forward slash Candidate School and sign up today, give it a try. And by the way, if you do end up wanting to do something more official with yours truly where I can help you in a more official capacity, well, you also will have the option to get a discount. They're applied to that service in the future. So with that being said, Folks, that's all we really had for you this week. I hope you had a great Thanksgiving. I know I was out of the office here out of the office out of the studio on Thursday and Friday. So hopefully, you guys enjoyed your turkey day. And hopefully you had some great time that relaxing there with friends and family and had a lot to be thankful for this this year. So with that being said, thank you for joining us on today's episode. Yes, facts. Don't care about your feelings, but feelings certainly sell. That being said last week, we had Chad Harmon on the program, and we were talking about cyca surgicals the importance of bringing psychedelics into the pharmaceutical play space, and really helping change the game when it turns to addressing mental health and more from a medical standpoint. If you missed that episode, no worries, I will include that right here below in the show notes and in the links here on the YouTube, Rumble and honesty pages wherever it is that you're joining us here for the video version of the show. And yes for the show notes, Spotify, Apple podcasts, wherever it is you get your podcasts from and we're 90% plus of you are joining us here on today's episode, show notes. You can find all the links there for that episode from last week. Otherwise, folks, that's all I got for you. Brian Nichols signing off. You're on The Brian Nichols Show. We'll see you tomorrow,

Disembodied Voice of Matt Ultan, Vocal Artist Extraordinaire  9:21  
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