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Libertarians are fighting for something great—something worth fighting for. That's why it's important for libertarians to understand how to connect with their target market. In this episode, I'll show you 3 ways you can WOW your target market so they know what you're all about and get on board with your message!
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Brian Nichols 0:00
Instead of focusing on winning arguments, we're teaching the basic fundamentals of sales and marketing and how we can use them to win in the world of politics, teaching you how to meet people where they're at on the issues they care about. Welcome to The Brian Nichols Show. Whether you're a libertarian or not, it's important to build relationships with your target market. So today we're going to talk about three ways libertarians can Wow, their specific target market. Happy Wednesday there, folks, Brian Nichols here on The Brian Nichols Show. Thank you for joining us on of course, another fun filled episode ion. As always, your humble host joining you today from our Stratus ip Studios here in lovely, lovely Eastern Indiana. Don't let cyber attacks or old technology slow your company down. Learn more at Stratus ip.net or schedule a consultation over at Brian Nichols show.com forward slash Stratus ip Stratus ip Business Technology simplified Alright folks, well, happy. Yes. Happy Wednesday there. Thank you for joining us. And yeah, today we're gonna dig into how libertarians can go ahead. And specifically, wow, their target market. And why is that important, because at the end of the day, we are really facing an uphill battle. When you look at the traditional political landscape, we are well in third place, it's a very, very far away back third place. So we have a long way to go. And that requires us to do things differently, and to actually go ahead and wow our customers in a way that they're not being wowed by the other two parties. And oh, by the way, if you're a candidate, or even a business owner who's looking to wow your customers, hey, I have a great, great opportunity for you. And that is to work with one of our new sponsors here, The Brian Nichols Show right strategies. And what they're going to do is number one, help us specialize the unique challenges of both running political campaigns for you, but also for helping you if you're in a small business in the digital landscape with a proven track record of helping clients win elections, and also help grow their businesses using smart strategic digital marketing, right strategies is going to be the perfect partner to help you reach your goals. Their awesome team of experts is going to help you save time, money, and they're going to do so while you're amplifying your message to help you win elections and also win in the marketplace. Also, right stretches is a really cool SMS texting feature where you're going to receive an efficient, affordable and smart way to focus your marketing budget, allowing you to reach 1000s of voters and customers and actually make a winning impact in the outcome of your elections and business growth. from social media management to expert graphic design work to marketing your product or campaign, or hey, maybe even helping you while your customers right strategies can put together a plan that makes sense for your goals, and do so within your budget. While learn more about how right strategies can help you win your elections and help you grow your business. Well look no further ahead, the Brian Nichols show.com forward slash Rs to get your free campaign or marketing plan report card and of course, please be sure to let Morgan and her awesome team over at right strategies know that I send you again That's Brian Nichols show.com, forward slash RS epiphytic your message where voters and customers spend their time one more time Brian Nichols show.com, forward slash R S. All right. So libertarians, and this is going to be for anybody out there who's running for office, this is some free advice. And even if you're not running for office right here, you're just an average person trying to make a difference in the world. That's sometimes the hardest part. It feels like well, this is going to be three ways that you can go ahead and actually wow people, specifically in our target market number one, offer them something they don't expect. So when folks hear the word libertarian, what do they think of? Well, first the pricing what a what a libertarian? I don't know what that is, if they're even familiar with us in the slightest, maybe their thing right wing, or maybe people who complain about taxes all day long. But what if we were instead to tell people No, no, Libertarians actually not only care about the same issues that you Mr. Voter or miss voter care about, but specifically have solutions to those issues that are overtly outside of the political realm? And oh, by the way, are like way easier to get implemented and actually will help make things better, like instantaneously versus getting stuck in government for years on end. Does that sound like a different way of doing things? Yeah, it absolutely is. But it first requires us to figure out what is that issue that we can meet them on that they care about, and we talked about this all the time. We can't just lead with whatever it is that we feel specifically we that we are passionate about and other folks should also be passionate about. We have to open the door, make it easy for them to get on board with Liberty based solutions by
first meeting them on the issues that matter to them. Number two, be consistent in our messaging and in our values. Yeah, there are plenty of ways to be consistent in what you say. But consistency is especially important when it comes to your brand identity and messaging. And it starts with having an identity for yourself. And in this case for libertarianism, and if you have a strong sense of who you are, then your audience that you're speaking to your target market will as well. If they know who they're listening to, then they're going to be more likely in that case, to not only listen to your solutions, but actually adapt your solutions. And the fact that so many other politicians in the Republican and Democratic parties aren't consistent makes us stand out by default in our consistency, which is just kind of bonkers to even think about, but that's the reality is that so many politicians, and so many elected officials are completely off the mark, when it comes to smooth ride, that line of being consistent and being someone that folks can look to, to know what they're getting. When they're voting, they're casting that vote, they've broken that trust, and building that consistency in our messaging, and our values will help build trust. And then number three, make sure they know how much they matter, not just to you. But in general, Republicans and Democrats are spending way too much time focusing on their specific candidates or even you know, issues that really don't matter to your average voter. Do you think your average voter really cares about Trump that much? No, they care more about am I going to be able to put food on the table this week for the kids. And that's something that we need to be able to do better, is show them that we're focusing on their concerns, from taxes to the economy to national security, whatever it is, remember, people don't vote for someone because of what they're going to do. They vote for someone because they feel like they're being listened to, and that they're going to be cared for. In the world of wine. There are so many choices, and that's why blood of tyrants, wine has tyrants losing their heads, whether you're looking for a new go to at home, or watching the press your friends at a party, a lot of times wine has you covered. And if you're trying to get rid of some pesky errands in your life, well, if we've got that covered, too, and the Brian Nichols show.com forward slash wine and get $5 off your order. One more time, Brian Nichols show.com, forward slash wine free men don't ask permission. So take a sip, you'll be glad you did. People vote and people make decisions. On the same reasons, emotions, we make decisions with emotions, and we rationalize with logic and reason. But we make that instinctual reaction based on emotion first. And the number one driving emotion is fear. So when people are afraid, they're looking for those who are going to validate those concerns, validate those fears, and then to help them feel like they are being taken care of and cared for in avoiding those concerns or fears. Now, is this easy? No, it's not easy. As a matter of fact, this is a very difficult approach to going out and doing politics versus what we've seen folks do in the past. It requires us to do things differently. And that differently in this case is a harder way of doing things. But it is going to give us so much more in terms of tangible outcomes. Because when we're able to wow our customers, in this case our voters when the other two parties aren't, then we will instantly start to build up superfans that will be our fans for the long haul. So actually, we talked about this by the way over on the morning sales huddle, the importance of superfans we use the Yeti example so if you miss that go ahead and make sure you subscribe to our morning sales huddle that's over the Brian Nichols show.com But folks that's all I have for you today it's a little bit shorter of an episode Yeah, it's just it's just gonna be around 10 minutes or so today so hopefully you got some value from this a little bit shorter of an episode and if so, will do me a favor two things number one, you can head to the Brian Nichols show.com forward slash support give us some love you're getting value here from the program will help us grow at The Brian Nichols Show and it doesn't grow unless we have folks like us so $5 $10.20 bucks whatever it can be one time Pay Pal donation if you'd be so kind you're gonna go ahead and do that over the Brian Nichols show.com forward slash support or you can become a supporting listener for only $5 A month that's less than a cup of coffee literally
I went to the go get some coffee today. It was $5 in six cents for the coffee so yeah, you can literally get get Brian Nichols show supporting listeners staff Edison. And truly, I thank you for that. Because not only are you helping us here at The Brian Nichols Show, but also, you're helping us as we're reaching more people, because everything that you support us here on the show is going right back into the program reaching more people. So we can leave folks what educated, enlightened and informed. So I greatly appreciate that. And, folks, by the way, we are gonna be doing a lot more fun things with the larger, big we are libertarians channel really excited about that we kind of have a rebirth of the of the channel now that I'm out here in Indiana, that kind of going in person again. So really looking forward to probably once a month or so that more laid back format just like the old big show used to be. And if you did not check out the old big show, please go ahead and check that over at we are libertarians.com. And otherwise, folks, the other thing you can do to help us here at the show is please go ahead and give it a share. And when you do, please go ahead and tag yours truly at being Nichols liberty and Okay, there's one more thing to go ahead and give us a five star rating and review, you can do that over the Brian Nichols show.com forward slash reviews. Or you can go ahead and do that over on Spotify or Apple podcasts, wherever it is that you're getting your podcasts. Usually, there's gonna be a link that you can go ahead and give a quick rating and review and tell folks, why is it that you get value from the program? Why is it that you listen, and you're part of the 10s of 1000s of folks who listen to The Brian Nichols Show every single month, folks want to hear and with that you please go ahead and share why you you enjoy the program and why you listen to the show every single week. And okay, maybe if you're a little shy, but no worries, you can leave it as an anonymous review or just go ahead and email me your review. And I can read it on air and leave you as anonymous. Email me Brian at Brian Nichols. show.com. All right, we ended up loving minutes, folks, but no worries. We had a great conversation yesterday with the one and only John odermatt from finding freedom part of the Lions of liberty network. John's a great guy and a guy I'm really excited to have a good friend here. You know, the liberty movement. We found a lot of folks here who are just good people. And John is one of those good people. So we're gonna go ahead and check out our conversation with John odermatt, where we talked about Elon Musk officially buying Twitter and oh yeah, he's ruffling some feathers because he dared take a position on Ukraine, how dare he? Check that out? I'm gonna go ahead and include that here in the show notes. And also, if you are joining us on the YouTube version of the show, don't worry, it's gonna be right here on the bottom left hand corner of your screen, just go ahead and click that episode, and you can check out our conversation with John odermatt. But other than that, folks, thank you for joining us on today's episode with that, it's Brian Nichols signing off. You're on The Brian Nichols Show. We'll see you tomorrow. Thanks for listening to The Brian Nichols Show. Find more episodes at the Brian Nichols show.com Enjoying the audio version of the show, then you'll love our YouTube channel. Be sure to head over there and subscribe. If you're new to The Brian Nichols Show, be sure to head to your favorite podcast catcher and click download all unplayed episodes so you don't miss one of our nearly 500 episodes that will be sure to leave you educated, enlightened and informed. If you got value from today's episode. Can you do me a favor and Edie the Brian Nichols show.com forward slash support and leave us a $5 donation and by the way, have you killing the show a five star review yet? If not, head to Apple podcasts and tell folks why you listen to the program and don't forget to tell your friends to subscribe to follow me on social media at be Nichols liberty and again, if you'd be so kind please consider making a donation to The Brian Nichols Show at the Brian Nichols show.com forward slash support. The Brian Nichols Show is supported by viewers like you. Thank you to our patrons Darryl Schmitz, Michael Lima, Michel Mankiewicz, Cody John's Trent Acosta and the we're libertarians network
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