On today's episode of The Brian Nichols Show, I'm riding solo, talking about why it's okay to say "no" in both life and in sales.
Later, I dig into why I think it's important we focus on celebrating greatness, and then finally, I wrap up by outlining my strategies to effectively listen to podcasts.
"As a matter of fact, it might be the thing that's actually holding you back in sales.
There's only one thing that each of us experiences in the exact same way. And that's time. T
ime is the ultimate non-renewable resource.
It doesn't matter where you're born, what family you're born to, how much money you have your predicaments in life or any other extraneous situation you can think of time evens all playing fields, and saying the word know gives you control of dictating who does and who doesn't get part of that time."
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Brian Nichols 0:00
The focusing on win arguments. We're teaching the basic fundamentals of sales and marketing and how we can use them to win in the world of politics teaching you how to meet people where they're at on the issues they care about. Welcome to The Brian Nichols Show. Happy Monday there, folks. Brian Wilson, you're on The Brian Nichols Show. Thank you for joining us. And of course, another fun filled episode on as always your humble host. And today, the the you and me one on one, we were supposed to have a guest, but unfortunately, he had some technical issues. Don't worry, we're gonna get him back on the books because we're taking the whole conversation about a Dow and we're bringing it more to land use so yeah, don't worry, we're gonna be having a conversation very soon. But today, yes, it's gonna be you and me. And we're gonna be doing one on one talking about Morning Sales huddle stuff again. Yeah, I know you guys. You always reach out to me. You say I love when you do the quick one on one sales huddle. So I said alright, we're gonna go into the archives. And we're going to talk about two of our morning sales huddles, going back to last year, the first one going back a September of 2021. It's okay to say no, no, it's one of the shortest and most powerful words in human language. No, we've been conditioned since an early age to say yes to others, since out of a sense of societal obligation, but saying yes, all the time isn't a good thing. As a matter of fact, it might be the thing that's actually holding you back in sales. The there's only one thing that each of us experience in the exact same way. And that's time. Time is the ultimate non renewable resource. It doesn't matter where you're born, what family you're born to, how much money you have your predicaments in life or any other extraneous situation you can think of time evens all playing fields and saying the word know gives you control of dictating who does and who doesn't get part of that time. Some of the best sales pros I know have made their careers by efficiently and effectively weeding out lesser opportunities in their qualifying process to help make sure they're focusing all their time and energy on opportunities that not only will yield the biggest reward, but are those that are actually worth their time that are worth the investment. So no, don't feel bad for saying no feel empowered you being you being able to control where you focus your time and energy is one of the most liberating and rewarding feelings that you can often feel. And who knows, saying no more often might open the door to more opportunities, saying yes. And when those opportunities do, in fact, say yes. What do we do with them? I say we should celebrate greatness. Because every day at 9pm, I send a tweet. What did you do great today. I ask it every single day. Why? Because I believe that we need to start celebrating greatness. We need to build a culture of not only celebrating that greatness, but promoting it, there is one constant that permeates all the negative thoughts that we have in life. And that is a constant sense of dread and doubt. There's so much negativity in the world right now. And people feel trapped thinking that there's no light at the end of the tunnel. When you think of your average sales pro, they often reflect back on the negatives that they experienced in their day to day is just like your average everyday person does. But what will truly separate you from the rest is to genuinely appreciate and celebrate that greatness, showing people that greatness is out there for that for them and that it's possible for them to have that as a venture is one of the best things that you can do. It gives people a sense of hope. But it also gives you a chance to reflect on success. And while yesterday's homeruns don't win tomorrow's games, you can sure pop the champagne and celebrate those moments of greatness when they do in fact happen. So that's going to wrap up our to Morning Sales huddles, and then I want to quickly transition over to one email question I got and I thought was a very interesting question. I want to quickly address it because I guess I never really thought about it. But I do actually address this person's questions in the own way I approach listening to podcasts and that is how do you effectively listen to podcasts? And the question goes, Brian,
I listen to podcasts every single day. Yeah, I find myself at the end of the day, often forgetting what it was that I learned throughout the day's episodes. How do you effectively listen to podcasts to not just hear great information, but retain it? Thanks, Bill. All right. Great question, Bill. So to that question, when I go out and I actually effectively listen to podcasts, I never really thought of it this way. But what I do is, number one, I try to narrow down a number of podcasts I listen to. I used to listen to a bunch of different podcasts probably like 15 or so different podcasts in a given time I'd be sorting between them. I find that going back to the idea of you become who you surround yourself With unusually, it's the top five people, the same thing is true what you listen to the content you consume. So I can't recommend enough consuming content and consuming it, they're consuming individuals. Yeah, don't do that. No being around and listening to individuals who will make you better. So focusing on first making sure you're narrowing down the number of podcasts and she actually listened to, I would juggle them more than five at any given time. Now, obviously, you know, you'll have your one here and there that you'll listen to, is a one off, that's all well and good, but I really tried it to focus on a select few podcasts start. Number two is when you listen to a podcast, if you are finding that you're really getting a lot of joy out of that podcast, however it is and your podcast catcher that you utilize, hit a little notification, whether it's a favor button, a thumbs up button, or just save it as a bookmark and make sure you go back to that podcast and in the future, and re listen to it. And I think it's important to not only re listen to it, but then the next time, sit down with a pen and paper, actually take some notes and go through and make sure you're you're not only listening to the podcast, but now you're taking down the information. And one thing I also like to recommend is if you have the ability, number one, I mean, you can go ahead and just search this look to see if there's a transcription for the actual podcast. I, for example, will include all the the transcriptions there at every single podcast episode, so folks can just go ahead and read the transcription. And then they can take the bits and pieces they enjoyed and bring it over to, you know, whatever they're copying and pasting it to. Or you can just highlight the notes there if they printed off or something like that. But the other thing you can do is you can use a tool like I use otter AI for all my show notes, and for meeting notes, because not only does it transcribe the show, but it also gives me a chance to show what topics were discussed. And I can go in and see a high level overview of the conversation. Take notes myself on the side columns. And it's really great for the audience. Because now you get the opportunity to again, go ahead and get that that medium to read it and really disseminate it, take it apart, rip it apart and learn from it. So then after that I challenge you once you have gone through you listen to the podcast the first time you've gone through the second time you either transcribe it and you've highlighted that the bits you like the bits you find important or you've written down notes yourself, then the next part and this is the part that I think a lot of people, they'll skip. And that is the actionable part. What are you going to do with the information that you've now accessed in the podcast, if it is actionable information. So
for example, I listened to a lot of sales and marketing and content podcasts. But I also listened to some Liberty podcasts. There's not necessarily a lot of actionable things you can do with Liberty podcast, but there are things you can learn or things that are important that you can carry forward to conversations that you're having on a day to day basis. So for example, if you're speaking to your your co workers at the watercooler and conversation comes up about the cost of living increasing, if there's conversations that you've heard podcast episodes that you've listened to, and you've heard certain nuggets that you've gone through, and you've effectively mapped out what that information is, as it pertains to inflation, right, we talked about this with our our good buddy there, Clint from Liberty, lockdown, how inflation is the main cause of the increase in cost of living prices right now. So being able to have that information at your disposal, and to know it based on the fact that you've now taken the time to institute whatever it is that you've learned into your day, whether it's trying to incorporate that into conversation when the topic comes up, whether it's trying to learn more about that conversation or that topic that that you were listening to, or if it's something like a personal development podcast, or a sales podcast, implementing one of those things that you've learned into your routine. And then to compile those, as time goes on each week, adding a new routine to by the end of the year, adding 52 new routines, which you're sorry to get to new habits to your routine. And that will be 52 new things that you've taken from podcasts, that hopefully you're going to be actionable and help you hit your goals that you didn't have before. So there is my suggestion to when you listen to podcast is Yeah, to actually take the ones that you really, really enjoy. And take the extra effort. Listen to him again, listen to him at 1.5 speed the second time, if you want to, or if you're like me listening to 2.0 speed, because yeah, I got a lot of podcasts a lot. I'm gonna listen to it. Also go back to the archives. If you really enjoyed a certain podcast, go back and listen to different episodes that they have there. It's a great opportunity for you to not only support that content producer and that content creator, but also to go out and try to learn some more. So how about that? Hopefully that answers your question, Bill, how to be an effective podcast, podcast listener. If you enjoyed, you know that response, you know, please do me a favor, give me a shout and also if you have questions, too, that you want to hear answered here, over at The Brian Nichols Show, head down to the comments, go ahead and ask your question there or if you'd like go ahead and email me. Email me Brian. At Brian Nichols show.com. But with that being said, Folks, that's really all I had for you today we're working on getting our guests here back on the program, but otherwise, last week, it was you and me again. On Friday, it was talking about selling stories. And we talked about that. Using the example of Billy Madison and the story he hears Miss Libby read the puppy who lost his weight. So if you miss that episode, don't worry. I'll include the video right here at the end of today's episode of The Brian Nichols Show, so make sure you click that I will see you over there. And for our audio listener, thank you for joining us if you enjoyed the episode, well hey, click the artwork in your podcast catcher, it'll bring you to today's episode where you can find not only the episode, but also you can find over 500 other episodes of The Brian Nichols Show. Plus, you can find the entire transcription of today's episodes and please do me a favor and go support our brand new sponsor here over on The Brian Nichols Show. We have the expat money Summit. It's going to be taking place here in November. If you are interested in learning more head, the Brian Nichols show.com forward slash x Pat but that being said, that's all I have for you today, folks, it's Brian Nichols signing off. You're on The Brian Nichols Show. We'll see you tomorrow.
Unknown Speaker 11:08
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Brian Nichols 11:15
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Transcribed by https://otter.ai