Dec. 15, 2022

644: The Power of Positive Selling - How Criticizing Less Helps You Sell More

15 years ago, I tipped the scales at over 385 lbs. So many people tried to get me to lose weight, but all of their pleading always consisted some subtle criticism... a criticism that only pushed me to eat further. What if we're doing the same things with our prospects when we're constantly criticizing our competition in the world of sales?


15 years ago, I tipped the scales at over 385 lbs. So many people tried to get me to lose weight, but all of their pleading always consisted some subtle criticism... a criticism that only pushed me to eat further.

 

What if we're doing the same things with our prospects when we're constantly criticizing our competition in the world of sales? 

 

And in politics, what if we are causing more harm than good when trying to "own the libs" or "own the cons"?

 

Join me on this solo episode of the program where I show how love, not criticism, can be your secret weapon when "making the sale". 

 

 

OH!! By the way... are you a candidate or thinking of tossing your hat in the ring this coming 2023 election cycle?

 

Whether it's local, state, or national office, my new Candidate School 101 course will give you weekly strategy sessions, roundtable discussions with other candidates, plus extra resources to help you CRUSH your election!

 

Try your EXCLUSIVE risk-free trial and get a complimentary "Campaign Messaging Scorecard" of your current campaign messaging with actionable recommendations on how to improve it.

 

 

Learn more about your ad choices. Visit megaphone.fm/adchoices

Studio SponsorStratus ip: Don't let cyber attacks or old technology slow your company down. Learn more at Stratusip.net or schedule a consultation at briannicholsshow.com/stratusip

Stratus ip - Business Technology - Simplified



Support our Sponsors!

Support the program with a one-time donation or join our Patreon!

Take our audience survey for a chance to win a "Don't Hurt People, Don't Take Their Stuff" bumper sticker! 

 

 

Transcript

Brian Nichols  0:03  
How can we sell more liberty by criticizing less? Yeah, let's talk about that. Instead of focusing on winning arguments, we're teaching the basic fundamentals of sales and marketing and how we can use them to win in the world of politics, teaching you how to meet people where they're at on the issues they care about.

Unknown Speaker  0:18  
Welcome to The Brian Nichols Show. Well, happy Thursday there, folks, Brian Nichols, you're on The Brian Nichols Show. And thank you for joining us on of course, the fundamentals episode,

Brian Nichols  0:29  
I am as always your humble host, my god Stratus ip studios, here at lovely Eastern Indiana, don't let cyber attacks or outdated Business Technology, put your company at risk. Learn more at the Brian Nichols show.com, forward slash Stratus ip Stratus ip Business Technology simplified criticism who likes being criticized show of hands anyone know nobody likes being criticized. As matter of fact, many of us not only go out of our way to avoid criticism that but also we remember those who have criticized us to the point that we will hold grudges for decades on end, I remember there's an old lady at my church when I was growing up. And she held a grudge to another old lady at that church. And they held that grudge, literally as long as I could remember until they both passed away holding on to that grudge. And you look at libertarians, Libertarians looking a lot at you. Specifically, we hold grudges when we're talking to our friends on the left and the right in terms of being able to say, Yeah, we can't let things go in order to grow our movement and to actually build some bridges and move things forward. So I'm going to talk about how we can maybe go ahead and sell more liberty, by criticizing lesson we're going to do so by a story, I promise, this story is a little weird, when you hear the way I'm going to frame it. But it makes sense in terms of how it works when we're talking about criticizing less in order to sell more. And this goes back to a personal story for me. And that is way back when I was a very, very heavy guy. Back when I weighed 385 pounds way back in the day. Yeah, I know. I know. I know, believe it or not, yours truly used to weigh 385 pounds. And when I did, I was secretly miserable. And I held a lot of those feelings inside. Were regardless of what my my physical health was actually doing to me. I knew I had to make a change, I just I wouldn't do it. And I remember the the kids in school, the really popular kids, the athletic kids, the kids I secretly was really envious of trying to like get me to get more healthy to try and encourage me to do things that were more physically fit. But they didn't do so in a nice way. Really backhanded ways of saying hey, you should probably lose some weight, Brian, and you might, you know, feel a little bit better, maybe have better luck with the ladies. And you know, that was something that hit me. I was like, No, I'm not going to change the way I am. I'm perfect the way I am. For that million times. No, I wasn't perfect the way I was. As a matter of fact, those guys were right, I would have been happier. But see, here's the thing. They were criticizing me. They were calling me very insulting in mean names. Because I was overweight. On the side of trying to at least it seemed to make me better. Guess that's to be determined. But regardless, I look at that example in my life where I was criticized and I'm sure we all have moments where we've been criticized. And we've fought back, we've pushed back. As a matter of fact, I when I was criticized about my weight, would in turn eat more. That was my coping mechanism. So when I would get criticized, I actually ended up doing worse to my my health by causing more problems. But it was when someone in this case it was a doctor, a family doctor of mine, who expressed not criticism, but love and empathy. And caring about not me simply just losing weight, but because of what it would do to me if I did it. And that person caring for me as a person, beyond just them being a doctor and that's their, their job is to make me healthy, because they knew and beyond that the personal stuff, but also the physical stuff, that I was not healthy, and showing me the love and showing me that the vision that I needed in order to take that step forward. Wasn't through the lens of criticism, but through the lens of love. Now, that doesn't mean we don't criticize ever. It's important to call things out where necessary, but it's important to do so. In a smart Center. Dziedzic an effective manner. So matter of fact, yours truly wrote an article, way back in 2018, I think it was called Dear fat people, which ruffled a lot of feathers. But it wasn't a matter of criticism, but or a matter of love. In my article, it was about not reaffirming and encouraging negative behaviors that actually cause more pain caused more problems for the people that they're supposed to be speaking to. But rather, instead going the route of saying, I love you enough, because I've been in your shoes, quite literally, formerly weighing 385 pounds to know that mentality that you hold is self destructive. And I want to help break that. Because I love you. I want to see you do better. We saw this with COVID. A lot of us with our family and friends who were so blindly and militantly jumping on board with the COVID narrative. We didn't criticize we are trying to say I almost said the word save, but truly a lot of our worlds, save the ones we loved. So we can show our ideas and our beliefs and get more people on board with them not through criticizing others, but rather by embracing them with love libertarians looking at you guys. This is so important for us in order to grow the movement because we have for so long, ignored so many folks that we think we should be criticizing because they have somehow wronged us. So let's in turn, change the perspective. Let's change the mentality. And let's start leading with love. It's my buddy Shane Hazel's been doing over his amazing show radical. Go ahead and give him subscribe now yo, Shane. But also please go ahead and support folks who are encouraging the message of love. So a different episode, we had a little bit of a snafu with our scheduling of our guests. So I said, where should we talk about today? This is one thing it's been top my mind I especially when I go on social media, I just constantly I'm looking at right now I see the Twitter feed going. It's constant negativity. So if you want to see things get better it starts with you. Starts with us being the change that we want to see in the world. So a short episode for today. And hopefully you got some value from it. If you did, go ahead, do ahead. Go ahead, give me a share over on social media and go ahead and tag me at BEA Nichols liberty, Twitter, and Facebook is where you can find me most of my time. Otherwise, please, if you enjoy the episode, let me know about it, Brian, and Brian Nichols. show.com. And also did you know you can support the show? For less literally less than a cup of coffee? How about $1.99 a month? Yeah, work for you had the Brian Nichols show.com forward slash support and you can become an audience insider help support the program $1.99 A month it goes right back into the show. And as a special little bonus for you audience insiders, you're gonna get monthly, Brian Nichols show behind the scenes panels with everybody who has their hand here in the show, in some way, shape, or form. We're going to do a monthly roundtable I'm really excited to share that conversation with you guys. Because we have some really awesome folks here that work on the show. So please do me a favor if you want to get more value from the show, but also help the show as we grow. Go ahead and give us some love dollar 99 A month as our audience insider over on Patreon. One more time, Brian Nichols show.com, forward slash support. And by the way, candidates tis the season. I know we're prepping for candidates already in 2023. And if you are thinking about running for office, whether it's local office or state office, and you're saying yeah, I just don't know what that requires, what it entails, what do I have to do for fundraising? How do I build a list? Do I have to knock on actual people's doors?

Is that a thing we do? Yeah, we talk about all that and more over on our candidate school, which is over on our Patreon 995 a month. And you can get all of the inside tips from yours truly plus noted experts in the world of a candidate candidate elections and more. So please go ahead. If you want some help from the folks you know what we're doing. Go ahead and join our candidate school. Enroll now. Yes, our 995 a month go ahead and Robin really you'll get the alternatives like what 1000s and 1000s of dollars for consultants. So yeah, this is the smart and really truly risk week for it risk free approach for you candidates out there looking for some help. Otherwise beyond that last thing I want to go ahead and talk about is our awesome store over at proud libertarian. Go ahead the Brian Nichols show.com forward slash shop or just go to The Brian Nichols Show website and click the link you can do that too. That's for everything that we talked about today. You can find shirts like what I'm wearing today, our magic money tree shirt. What happened in 1971 shirt now that's what I call tyranny shirt and more. We have backpacks we have snap backs. We have hoodies, anything you can think of. We have it over at the shop so please Go ahead give this show some of the shots and support and the show some support by going ahead and purchasing some awesome stuff. And also, it's a libertarian own business or you're supporting libertarians as well. One more time Brian Nichols show.com forward slash shop and by the way, sorry forgot use code TNS at checkout 10% off your order. That's all I got for you guys. I'm not sure who we're going to have for tomorrow's episode trying to get yester today's guests rather, on tomorrow's episode, we're going to work on that scheduling. Otherwise, just do me a favor, hit that subscribe button. So you don't have to miss a single episode, regardless, five days a week here Monday through Friday on The Brian Nichols Show, by the way, podcast listener which I know 95% of you are we have a podcast version of the show on YouTube which has full video a their YouTube rumble as well as over on Odyssey wherever it is, again, hit that subscribe button, little notification bell so you don't miss a single time we go live. And by the way, I'm gonna go ahead and leave yesterday's episode here for you to join. If you're watching here on the YouTubes, where we had a conversation with Brad Leo lion, he's the director of the awesome flick, which is let's party and it talks about breaking down the duopoly tired of Democrats and Republicans as your only option. Well, let's go ahead and check out what we can do to go ahead and change the conversation. So go ahead and check that episode out plus all 643 other episodes of the program but that's all I got for you guys. That being said, Brian Nichols signing off. You're on The Brian Nichols Show. Stop criticizing each other. We'll see you tomorrow morning to The Brian Nichols Show. Find more episodes at Brian Nichols show.com

Transcribed by https://otter.ai