Feb. 24, 2023

689: Sales and Marketing Techniques for Winning in Politics

Learn how to use sales and marketing skills to make a difference in your community and win your local election.

Are you tired of feeling helpless when it comes to politics? Do you want to make a change but don't know where to start? Look no further than the latest episode of The Brian Nichols Show!

In this episode, host of Finding Freedom, John Odermatt, is joined by special guest Brian Nichols, creator of The Brian Nichols Show. Together, they dive into the world of local politics and how you can make a real difference in your community.

But this isn't just any political discussion. Brian brings his expertise in sales and marketing to the table, showing how these skills can be used to win in politics. He even shares his new book, 'How to WIN Your Local Election', which outlines the strategies and messaging needed to make your campaign a success.

Brian's own journey to success is an inspiration in itself. After realizing that simply talking about libertarianism wasn't enough, he changed the format of his show to focus on motivating people to take action and make a real difference in their communities. And with his background in sales and marketing, he brings a unique perspective to the world of politics.

So if you're ready to make a change and take your political activism to the next level, don't miss this episode of The Brian Nichols Show. With Brian's expertise and passion for the cause, you're sure to come away with the skills and inspiration you need to make a real difference in your community.


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Brian Nichols  0:00  
Instead of focusing on winning arguments, we're teaching the basic fundamentals of sales and marketing and how we can use them to win in the world of politics, teaching you how to meet people where they're at on the issues they care about. Welcome to The Brian Nichols Show.

Unknown Speaker  0:13  
We are born free. And we will die every time in between, though, is complicated. In that time, governments institutions and our egos will limit our ability to find true freedom in this life. These are real stories of real people overcoming the odds, persevering injustice, and unlocking their potential. Welcome to finding freedom. Here's your host, John odermatt.

John Odermatt  0:43  
Hey, everybody, welcome back to another episode of finding freedom. Right here on the Lions of liberty and network. Of course, Lions of liberty, the network we have here. Every week, we have three shows. We kick things off on Monday with this show, finding freedom on Wednesday, we have mean age Daydream with Brian McWilliams. And on Friday, we have a host of different shows. Lately, it's been meme wars, we're going to try and do me Moore's at least two or three times a month, we mix in a show that Brian does with Robbie, the fire Bernstein called hate watch. And we also we have known for a while, but maybe this next month in March, we will do another episode of our famous libertarians and living rooms drinking liquor. So you can get that three shows three shows per week here on Lions of liberty. Okay, I do want to make a quick announcement before today's show, I've got a great guest lined up for you. Brian Nichols, good friend of mine, good friend of lines of liberty, we'll be speaking with him about local politics and how you can actually, you know, when make changes through local politics, which to a lot of people in the liberty movement, it's something they've never even considered before actually went into making an impact at the at the local level. But before I get to introducing Brian, I want to let everyone know about a change a enhancement we are making to our Patreon program. So you can join our patron patron program at Lions of liberty. Alright, sorry, at patreon.com/lions of liberty, and what we're doing for our $15 per month and up patrons, every quarter, we're going to bring on a different expert. I'm a different individual, you know, in the field of the liberty movement, the comedy, space, business, entrepreneurship, whatever. So it is four times a year. The first one is going to be coming up this month. And it's going to be with Robbie the fire Bernstein. So Brian and I are going to be talking with Robbie the fire, it's going to be fantastic. It's going to be enlightening. It's only going to be available to people who sign up for our Lions of liberty pride at $15 and up level. Now this first one, this first one, I think I think Brian and I are going to make it available to everyone in the pride. But after that after this first one, we will be restricting it to just those patrons who are at $15. And up so make sure to join the pride patreon.com/lions of liberty or you can join us on locals Lions of liberty.locals.com. So check that out. And that's all I got for today. Let's let's just get right into today's interview with Brian Nichols. Okay, we're live to the lions of liberty pride. And I am joined by Brian Nichols of The Brian Nichols Show. He is a five day per week podcast that focuses on sales and marketing strategies to win in business and politics and has a new book out how to win your local election, which is something that personally I am very interested in. So looking forward to speaking with him about that, Brian, welcome to find the freedom man.

Brian Nichols  4:18  
John, good to talk to you again. My man how you doing and thank you for having me on the show. Looking forward to digging into things.

John Odermatt  4:25  
Yeah, I was I have I had you. Did I have you on the show when it was felony Friday? I can't remember.

Brian Nichols  4:31  
I don't know. The first time you want to show me a time but I don't know if I've been on your show.

John Odermatt  4:36  
I don't know if I have either. I know that. Yeah, I've been on your show. I think Mark had you on lions. Mark many times. Yes. Yeah. So either way. Great to have you here man. And you know that's that's my fault. I haven't had you on if that is in fact the case. Because you are not only one of the hardest working people in the podcast world as we just talked pre show. I did not realize you were He's doing a five day per week podcast still. That is, I mean, that is commitment. So I mean, tremendous, tremendous respect for that. And I kind of want to start out there talking about your podcast, tell my audience tell the lines of liberty audience, the financial freedom audience, about your show what it's all about and what people can expect when they tune in. Yeah, for sure.

Brian Nichols  5:21  
Well, I started my show, back in 2018, much like many other libertarian shows, which is a bunch of libertarians sitting around talking about why we're libertarian, why we're right, and how great it is to be a libertarian. And I did that for about two years or so. And I realized that I wasn't really, I mean, I was I was having great conversations. But beyond that, what was I accomplishing? And not just for me, but for the greater movement, what were we doing beyond just talking to each other within our own echo chamber. So my day job, I'm in the sales world, and I work in this greater b2b space, working with some fortune 500 down companies, and we're talking about how we can help them in the world of cybersecurity and business technology. And I was like, you know, there's stuff I'm doing here. And at this time, I was leading a sales team when I was out in Philadelphia. And I was like their stuff, I teach my sales team that I could teach the greater liberty movement to help us be more effective at not just talking to people, but actually getting people on board with their ideas. So belt, like mid 2020 or so had a real switch. And it was really during the COVID pandemic, when this all happened, because saw now more than ever, it was important for us to stop arguing and start being successful. So we started talking about how do we sell liberty? And with that, I actually wrote my first ebook, which was how to sell liberty to friends and family and four easy steps and outline just specifically how you go through, do you start engaging in conversations with guns blazing? Or do you start by planting seeds and having more organic conversations with folks who actually care about you and people that, frankly, you care about the most as well? So we talked about that we talk about strategy, messaging skills that we use in the world of business that are effective in helping win sales, what can we use when we're trying to win elections or to win converts? Right? So over the past two years, we've really made that the focus, I guess, three years now, wow, going on three years is sell liberty and how do we effectively do that? So with that, yes, you mentioned it five days a week, we have a show. And we we diversify, right, we have usually three days a week, we'll have a guest in the show. And that guest is going to be on the show talking about usually their their solutions they're bringing to the table in the private sector, a lot of folks in the nonprofit space, a lot of candidates, economist, you go through it talking about the problems we see out there and the solutions we can bring to the table. And then the other two days are usually going to be one on one days, coaching days, where I sit down with the audience, we'll have about a 10 minute or so episode. And it's literally just sitting down and talking about a particular issue and how we can effectively talk about it or skills that we can learn and how to understand. So like instead of trying to block or overcome objections, instead, treat them like concerns and with that understanding of their concerns, try to address people's concerns. So just reframing things and how we can stop trying to win arguments and instead win hearts and minds, right? I know that sounds very cliche, but at the end of the day, it also led to why I wrote my new ebook How to Win your local election because I saw a lot of folks who were talking a big game and I said alright, let's put our money where our mouth is and actually helped get some folks into local office where we have the most success. So taking the principles we talked about in the greater sales world and then applying it to the local world for local elections. So yeah, man, it's been a wild journey. A lot of fun and I'm really excited to see where we're headed so And now a word from our sponsors, e a b l e s Eagles remember that name because if you suffer from chronic joint and muscle pain like me then Eagles broad spectrum CBD oil is your answer to your prayers evils is truly a game changer in the natural alternatives to Big Pharma drugs and yours truly pen indeed vouch for the quality of evils having a herniated disc in my back coupled with years of sports injuries, I was struggling to find something anything to help manage my pain that is until evils and right now evils is offering a special discount to all members of The Brian Nichols Show audience on all orders all you have to do is head to evals.com and use promo code TB NS that's it discount applied again. The code is TB NS at checkout to start managing your pain today with the highest quality CBD on the market one more time it is coded TBMs at checkout.

John Odermatt  9:45  
Yeah, so I'm curious to get your your take on a couple things before we get into talking about the book. So just just in general, I mean, you're talking about sales and marketing, applying those strategies from business to, to the political realm to from anywhere from top mean to, you know, family relatives at the Thanksgiving table? To actually, you know, running a political race? Right? And I'm curious, like, How similar is it really, you know, from a sales perspective, somebody, you know, selling a product, selling a software, either to a consumer or like you do business to business to actually, you know, talking to a constituent, you know, talking to a voter, how similar is that interaction, I mean, it's a really the same process.

Brian Nichols  10:29  
Same church, different pew. If you think about it, the the reason it's very similar, is because at the point that we know there's a transaction going on, the customer or the voter, the red flags go up, right, that the alarm bells, they're instantly going to be in that high alert phase, because they know they're being sold to, and people don't like being sold to. So to be able to sell without selling. Right, that is what we talk about on the show is how do we have these conversations where, and you talked about the business world, right? Being a sales guy, there is this cliche of the used car salesman kind of approach to sales, selling people, things they don't need, I used to hate the cliche of Wow, that guy could sell ice to an Eskimo, it's like, know that you shouldn't sell ice to an Eskimo because Eskimos don't need ice and doesn't solve a problem. Right? Exactly. And like understanding that not everybody right is going to be your target market to understand that your product, your service, your solution isn't going to be the right fit for everybody at that moment in time. So I think in that perspective, when you're talking about candidates, right, it's who's your target market, when you're a candidate, if you're going out, and you're trying to preach the same message to every single person and expect to have success, you're going to be really disappointed at the voting box when it comes Election Day. Because people are motivated, usually on emotional drivers. And you as the candidate have to figure out what are the top emotional drivers in your your community, that you can make your main issues for your campaign, and then address those, talk to the the constituents about those issues, make it a highlight of your campaign, use it on social media, and then that's where you're going to have more success. But just going out and trying to be this one size fits all approach to messaging. It's squishy, it's ineffective, and it's just going to be a big waste of time and money.

John Odermatt  12:26  
Yeah, and a lot of the stuff we're talking about right now is in the in the book. So we've already gotten into it, but and I don't want to go through you know, point by point or anything people should people should read it. It's short, it's to the point, it's, you know, outlined in a way that it's very easy to read. So I guess first before we go any farther, where can people pick it up? What do people do to get it?

Brian Nichols  12:48  
Yeah, for sure. So it's really easy. You can either go to my website, which is Brian Nichols. show.com. Really easy. It's right there. At the homepage. You can see on the the top of the website, it says free ebook, How To Win local election, or if you're an old fashioned fuddy duddy, like me, you can just do the old good old fashioned URL. So it's Brian Nichols show.com, forward slash win local, and all I need is your email address, because then we'll just go ahead and fire it over.

John Odermatt  13:15  
I totally forgot about listing URLs we actually used to do that Lions of Liberty, we would like name every show and say that the beginning Lions of liberty.com/whatever the show name was Yep. But yeah, people just don't really do that anymore. I guess. So I guess we are old stuff. Yeah. So let's, let's talk about a couple of key aspects here that I'm really interested in, because I'm in Pennsylvania. And one thing that the Libertarian Party of Pennsylvania has done relatively well over the past several years is they found local races, a lot of the times with nobody even running, and it's basically a free seat and you're running. And your book is not really targeted at that your targeted, your book is targeted at really beating someone winning a local election, right? Yes, you are winning a local election when you're running unopposed, but you're kind of just filling the seat. So I'm curious, is a part of this, finding a race that you can win? Is that a part of winning local elections? I mean, it seems kind of crazy to even ask that question. But I feel like a lot of people don't actually look at that part of it before they decide to run for a race.

Brian Nichols  14:24  
Yeah. And frankly, you're, I mean, that's the unspoken reality that we need to start speaking, right. It needs to start being the spoken reality is that there are races that you're not going to win and we think in the Libertarian Party, that we can just like overcome that reality. And that's just not the case. So to spend your resources and allocate them effectively, that's going to be key right and as a candidate to know where you should spend the most valuable resource you have, which is what your time right. So if you're if you're in a you know, for example, I was in Philadelphia, would it have made made sense for me to have gone out spent hours knocking on doors, going on subways, you know, going to name the, you know, go to the grocery stores in Philadelphia to try and win as a libertarian. No, I and I know that I can acknowledge that because Philadelphia, I think is 85% plus Democrats. So with that in mind, no, I'm not going to waste my time. Versus if I'm in a small, I don't know, Eastern Indiana town like I am now where I moved out of Philadelphia. Now I can see Yeah, there would be more of a chance for me to make a real impact, but also have success, right to run as a big L libertarian, maybe not even as you mentioned, a seat where it's on oppose. But yeah, to be a differentiator where somebody is running unopposed in an incumbent in a seat, be a challenger to them and actually be a foil right to serve as a real alternative. And then based on the fact that you have more polling your community based just on your numbers, right, one out of 2030 50,000, whatever it may be, versus one out of 4 million, it's the numbers right there just play in that favor. But also just it plays in favor across the board, like use this math look, if your district is 85%, Republican or 85%, Democrat, I mean, maybe not spend that time going on those specific races, unless there's uncontested seats, but maybe there's another spot that you could you could spend time running for do that or get involved in other areas? I mean, and that's the other thing, no, you're laying, right. Like you don't have to necessarily go in and be a candidate all the time. There's other roles, like, I'm not running for office, I'm trying to help other people who are running for office. So just I think that's another part of it, too, is just because you can run for office doesn't mean you should, especially in places where you're just not going to waste, it's gonna be a big waste of time, more or less.

John Odermatt  16:49  
So I take it that you would not be in favor of the libertarian strategy. I think they've changed over the past couple of years. But I remember four years ago, it was a libertarian in every race, I take it you would be against that strategy.

Brian Nichols  17:03  
Because not only is that like that. So let's just look at that from a business perspective, right? Like, how much of a waste of resources Imagine if McDonald's like going back to the 50s and 60s when they were becoming McDonald's? If their plan was to just have a McDonald's in every single state? Instantly overnight, right?

John Odermatt  17:24  
Let's not even look at the economics of it. Let's just put McDonald's on every street corner,

Brian Nichols  17:28  
right? It just doesn't make sense. And you laugh at the idea because it is a silly idea as a silly prospect. And the same thing is true with Well, we're just going to run a libertarian every race, okay? Well, good luck with that, because that means it gives you zero opportunity to focus on those races, specifically, it gives you zero chance to really figure out which races are going to have the most ability to win, right, but also where to allocate your time where to send, you know, volunteers to send door knockers like that stuff that if you're just trying to do this, you know, throw it out the wall and hope it sticks approach. It's just it's it's like 1990s, like smile and dial settles, like what are we doing? It's, it's it's not, it's not effective, right? It's just a waste of time. And I want us to be more effective. And frankly, John, you know, this, right? Like, we have to, we can't waste our time, we can't waste our resources, because of the situation we find ourselves in. We are the RC Cola, of political parties. We are the third place party. And it's not even close, right? Like we're we're a fraction of the other parties. And we will continue to be a fraction of the other parties until we do something different. And this is why I say we have to start isolating, like what where we spend our time and our resources, and work smarter, not harder.

John Odermatt  18:49  
But let's talk fundraising here. Because I mean, I've talked about this a lot. You know, that's really I think the biggest separator between you know, any third party, be it libertarians or Green Party or Andrew Yang's party, whatever he's doing the former party. I think it's called that what does

Brian Nichols  19:07  
that mean? What does for like forward for what to right off the cliff?

John Odermatt  19:12  
I think it just, I'm just going just going forward. I wasn't Hillary Clinton slogan forwards which

Brian Nichols  19:19  
I thought it felt familiar and also very creepy. Yeah,

John Odermatt  19:22  
well, yeah. Creepy. That's a good way to describe Hillary Clinton. First one is asked you about fundraising and kind of your thought on how, you know, these smaller campaigns can build out a fundraising campaign to actually not only bring in, you know, the funds to do some things, but you know, put a plan in place to spend it and keep donors engaged and things like that. But I do have a second piece of it, which I'll come back and ask it has to do with, you know, really just the general landscape of Republicans and Democrats, the whole political landscape I see shifting around fundraising away from that top down, you know, Republican, Democrat, huge, whatever they call their funds, the DNC, the RNC, kind of were able to control their candidates. So let's do the first part first with the little parties and and how they can compete. And then we'll then we'll dive in deeper, for sure. And

Brian Nichols  20:17  
for smaller parties, and I look at even if you're a local candidate, let's say you are running as a Republican or Democrat, for that matter, like, it is tough to get the funds, regardless, unless you already have those pre existing relationships many times. So I would say to start things off, like build a list of immediate friends, family, coworkers, relatives, church, friends, like community event, friends, whatever it may be, and literally go through that list of friends and say, you know, hey, I'm running for local office. Yeah, I'm looking to reach out to some folks that mean a lot to me to figure out what means a lot to you guys about issues in the community, figure out what their issues are, right? And then when you figure out their issues, when you finish up the call, say, Hey, listen, you know, I agree, I really want to tackle XYZ. And if you'd be willing to donate $200 to help me get started, I would mean the world, you know, Can we can we do $200 Today, it's awkward, it's uncomfortable, right? But to start things off, you have to do things that are gonna be a little awkward and uncomfortable when you're you're kicking off your campaign from a fundraising standpoint, and this is across the board, whether it's fundraising from a local campaigns, dude, I wasn't a congressional campaign back in the 2010s. And I remember, I got a phone call. So I was the body guy for the candidate. That means literally, I was with the candidate like 24/7, we drove across the district a bajillion times. And the the campaign manager calls me and he's like, Brian, we need him to do fundraising calls, like, so we need you to like, just like when you see him, just on his phone, tell him to do fundraising calls. And that was like part of my job. And to get a congressional candidate, right. A millionaire congressional candidate, mind you to just do fundraising calls

John Odermatt  22:05  
was just a Republican or a Liberty was it was it was a Republican? Yeah,

Brian Nichols  22:10  
this is back in the 2010s. Yeah. So like, I didn't see that. It was like, Oh, wow, that, to have that be pulling teeth as a congressional candidate. Just imagine for your local candidates, the same thing is gonna be true, right? So bite the bullet, start doing, you know, the list of calls. That's number one. But number two, and this goes to the meeting people where they're at on the issues they care about when you talk to your voters, and you figure out what are those key issues, right, you can start to tailor your content that you are promoting as a candidate, right, and don't rely on the corporate media to take to take your narrative forward, you can start to set it and build authentic relationships with your constituents, one on one through the channels we have available, and start to build that relationship there. And once you, you start to focus on those specific issues, that they really matter to people, you're going to get people not only involved but emotionally connected. And once that emotional connection happens, then they start to feel that you are an extension of solving that problem. And that's where they're going to be more likely not only to donate themselves and financially support your campaign, but then they become super fans, right? We talked about this with my good buddy Chris Goyzueta. He's a marketing professor and he did a lot in the music industry. And the importance of creating superfans where they not only like your product, but they go out and actively promote your product. The same thing is gonna be true here, where you're, you're getting your constituents or your voters to be super fans, where they're not just promoting you. They're now getting other people on board, and hopefully they're gonna be donating as well. And this is what Obama did. did really well. This is what Trump did really well, right. Oh, that was Ron Paul's basement, so he doesn't really count. But yeah, Ron Paul, exactly. Like you get people to mobilize. And it I mean, heck, even Bernie Sanders, right, you look at the other side to brace his head fans would stick with him pretty much till the end. And that speaks to because they believe him. They believe in him. Right, not just who he is as a politician, but what he represents. There's more to it. So that would speak to I guess, you know, the importance of really building that authentic connection. And what was your second question there? John? I'm sorry.

John Odermatt  24:27  
Oh, yeah. No, I mean, yeah. My second question. So the whole thing that happened with, you know, Speaker McCarthy and not being able to get the votes with the, you know, the recent house election, which obviously he did end up getting them. And kind of my observation from that was we're seeing you know, people like Matt Gaetz. And what's the other one's name? Boober. Is it was from from Colorado, in many others. I just don't know their names. Were able to kind of just like stand in the gap. And I think that did accomplish some, some decently, you know, worthwhile things from doing so and got some concessions. But I think they were able to do so in that their fundraising. And I think this is going to start to become a really a theme in politics on both sides, Democrats, Republicans, like people, like AOC, are able to kind of just stand on their own and fundraise across the country, you know, based on based on having a bunch of super fans really, essentially, they become, you know, this level of influence, or almost, and the parties are unable to control them. I just kind of wanted to get your get your take on that aspect of politics kind of shifting. Oh, I

Brian Nichols  25:38  
love it. Right, because you talk about barriers to entry, and you talk to Justin Amash at all and Bernie, this is not anybody who has any critiques or beef with him. This is more so his his history of what he experienced when he was in Congress, right. And you want to talk about how sausage is made behind the scenes in terms of being able to bring just just ideas to to leadership as ideas in order to get there to you know, did you do your fundraising goals, right to get them committee assignments, all this stuff, it's all through pulling the purse strings. So if you eliminate that as the barrier to entry all sudden, suddenly, what are they gonna do like what is the means for them to really effectively maintain control beyond just the structural stuff. And even in that case, they're having trouble getting people on board, because he just saw what happened when 20 some odd, Congress folks could just go ahead and say, Now, we're not gonna go on board with this. So I think to your point, right, it goes to the superfans, they have now been able to almost monetize beyond their constituent base, they become these figures, right? I mean, AOC is getting 1000s sometimes millions of folks watching her doing her little, you know, like cooking in the kitchen and complaining about gas stove while using a gas stove. And it speaks to that politics has gotten much more than the the processes that we political for we like to talk about, like, we like how that system like to talk about the system itself. And all the behind the scenes stuff. But your average person is looking at your your politicians more than a celebrity type of mentality, right? They look to the figure, they look to find that emotional connection on top of the issues connection. So when you can bridge those two worlds together, it's a perfect storm. That's why Matt Gates has such an ability to build up a great audience, but also to build trust with his constituents. And likewise, you look on the other side of the table, you mentioned Bernie Sanders AOC, they have the same abilities. So I think there's a lot to learn from that, and how to effectively take your ideas, and to then be able to use it in a strategic way, right, to activate not just your voters, but also those who would financially support you across the board.

John Odermatt  28:08  
Yeah. I mean, it's really the, you know, Libertarians love talking about decentralization. And I don't think you're ever gonna get the money out of politics, right? Politicians have power, there's always going to be special, special interest, you know, somehow they're going to weasel their way in there. But if you can at least diversify the influence of those special interests, I don't think that can be a bad thing. It's just more competition, which I think is almost a good thing, no matter what. So that'll be interesting to watch that unfold. I think it's going to happen pretty rapidly and accelerate pretty rapidly, especially in the next two to four years here. So it'd be it'd be cool to watch. Agreed I wanted to talk about a quote in your book. And I'm going to, I've heard this many different ways, but essentially, it boils down to what gets measured gets managed. Yes. And one of my biggest criticisms of the Libertarian Party of libertarian campaigns is so many times it's just, I'm running for office support me, what's what's your goal and running for office? I don't know. I'm just I'm running for office, because we need a libertarian on the ballot. Back in the day.

Brian Nichols  29:20  
Why am I giving chicken quitter? That's what they wanted.

John Odermatt  29:24  
Why am I giving you money? I don't know. So what? These smaller campaigns and it could be libertarian, it could be Green Party could be an independent campaign, whatever, you know, how do they set a goal? What's an exam some examples of goals that they couldn't say if they can't win? Because a lot of these races they can't win, to be able to show that, you know, measure progress against it.

Brian Nichols  29:47  
Yep. Larry Sharpe is a great example of someone I would refer to, to see exactly that situation right. You you ran, you didn't win, but how do we measure success? So what Larry, you know, Larry obviously did it a little bit differently because he did on state scale. But you know, he started up how many different libertarian chapters across New York State, I forget the number, but he went to every single county multiple times over, he even went to visit my home county, which is like the far like the farthest north, you can go in New York state without hitting Canada, he went all the way up there multiple times. Right. And he was able to build a movement in that regards, I would also say you can look to see is how many folks were openly willing to give you their contact information for you to then have on an email list that you can own in the future, to stay in contact with them, right, because those are folks that you will be able to leverage in the future for future campaigns or for future movements, right. So it doesn't even have to be a necessarily a campaign. In the future, it could be a cause issue, where now you have an email list that you can leverage. Also, I would say if you can look at the dollars that you raised, you can you can leverage it even if you didn't win your campaign or your your race, even if you have some funds that are still on hand to be able to reinvest those in the future, and plan for future campaigns use that as a learning opportunity. But also now you have some funds that you can start to maybe use for marketing and get your name more out there now that you already have some name recognition. So like off the top of my head, those would be like the, like three easiest ways probably to to measure.

John Odermatt  31:21  
Yeah, it's I mean, I think there's so many libertarians just come at it with almost no plan. And another thing Larry Sharpe did that, that is great is he used his campaign as an opportunity. And you talk about this in the book of actually building a campaign team. I mean, you talk about, you know, ideal campaign structure in the book. And it's really he really taught people how to run campaigns. And that's another thing we talked about how, you know, libertarians, they wanted to have a deliberate, you know, a candidate on every ballot, well, if your candidate on every ballot, you're not, no one's learning how to be a campaign manager, or a treasurer, or anything else. So I thought that was a really interesting aspect of Trump's campaigns as well. So with regards to the book, or anything else that you're you're working on, I want to talk about, is there anything that when you came on this show, and you were like, I really hope that John asked me this question, or about this topic or this subject? And I didn't ask it, is there anything that I missed that you really want is the part where

Brian Nichols  32:20  
I get to be a sales guy? Because John, the one that you didn't,

John Odermatt  32:24  
I just put it up on a tee for you, and you can smack it out of the park?

Brian Nichols  32:28  
The one thing he did ask me was, Well, hey, everything in this book sounds great. I read the book. Everything looks great in the book, but like, maybe I still want the training wheels, right? What can I do? Well, John, thank you for asking, we have our candidate school over at the Patreon. So if you want to go ahead and join not just yours, truly, but also a network of other candidates who are running for local office. Right now we have folks who are running for city council running for mayor. And what we also have is folks coming on the episode on the show, on the Patreon to talk who are also past candidates who have run for local elections. And what we're learning is the things that have been successful, but also from folks who have lost our elections so we can learn what they did wrong, what they would have done differently in the past. We're networking, we're working together, having collaborative conversations, bouncing ideas off each other. So if you want to be a part of this awesome group of our candidate school, it's over on our website, Brian Nichols, show.com. You can go ahead find the link there. Or if you're looking again, for those pretty redirects, it's Brian Nichols. show.com, forward slash Candidate School and it's 995 a month, right? And this is the thing I think, a lot of folks when they run for office, and they're looking for help they start to Google like, okay, political consultant fees, they're like $10,000, and they, they instantly stop Googling, because they're terrified, what's gonna come next. And I saw that as an issue. So I said, for local candidates, we need to be able to eliminate that barrier to entry. So I thought 10 bucks, less than 10 bucks a month, we're having this type of a network for folks to access. I thought that was a pretty darn good deal. So if folks are interested again, link over at the Brian Nichols show.com forward slash Candidate School

John Odermatt  34:17  
solving problem, I love it. And also let people know once again, where they can find the podcast in your social media. Anything else?

Brian Nichols  34:25  
Cool. Thank you, John. Yes. So if you want to go ahead and continue the conversation with yours truly, you can find me at BEA Nichols liberty. I'm on Twitter, Facebook, pretty much anywhere their social media, but Twitter and Facebook are where I'm definitely most active. Especially over on Twitter. That's where, you know Elon has let me be free now. Thank you, Elon. Otherwise, you might go ahead and email me Brian and Brian Nichols. show.com and ask for the podcast. Yes. Instead of focusing on winning arguments, we're teaching people how to win a hearts and minds by talking about sales and marketing as they apply to the world of business and politics. You can find a Monday through Friday, five days a week. Over at Brian Nichols, show.com, Spotify, Apple podcasts, wherever it is, you get your podcasts, you can go ahead search The Brian Nichols Show, we should show up. And then if you liked the video version of the show, you can go ahead and find us over on YouTube Odyssey you and over on rumble. And when you're there, of course, hit the subscribe button and little notification bell so you don't miss a single time that we go live when we have awesome guests like John odermatt and Mark Claire and Brian McWilliams from the amazing Lions of liberty though we do miss our good friend Mark Claire, though he's still rockin and rollin. He's still doing great things so good. He's

John Odermatt  35:34  
doing well marks marks doing great things. But Brian Nichols, thank you so much for coming on the show, man. And I hope people really enjoyed this and just want to encourage everyone go check out Brian's podcast if you haven't, buy the book and everything else Brian is working on. It's a free book. You don't have to buy it. Oh, my gosh, that's right. It's free. I didn't Yeah, I just thought it was a gift to me. I thought you made it free for me. But I guess it's free for everybody. free for everyone. There you go. All right, we'll see you buddy. See about thanks. Alright, hope you guys enjoyed that conversation with Brian Nichols. He is a good guy and a good friend of mine always enjoy getting to speak with Brian. I love the way that he approaches, politics. And you know that the more and more I was gonna say the older I get. But it's not really the older I get. It's just sort of the way I've evolved in the past, you know, four to five years, where I am just so disgusted with federal politics, with the greater Republican Party, Libertarian Party, all of the mudslinging the back and forth just just a waste of time, just literally wasting people's time. I've had enough of it. So it's refreshing for me to see someone like Brian and his approach to politics, approach it from a marketing standpoint, from a sales standpoint, and from the standpoint of, we're going to put a plan in place to have goals set ahead of time to define what winning is, what does winning look like, at the end of this campaign? What will need to happen if you be able to say, I won, and not in every scenario, will it actually mean that you won the race per se, it could be a stepping stone to another eventual actual, you know, when of an office or something like that. But defining your goals and objectives is so freakin important. And Brian lays that out in his book, I suggest everyone go out, pick it up invaluable information, I will link to everything that Brian talked about his program that he has, and in the book, and everything else that he's put together. So I would encourage you, if you are someone who is you know a little bit crazy, and wants to get involved locally, maybe to run for school board or your local mayor or county commissioner or something like that. If you're just feeling a little squirrely, and you want to get involved, you want to make some noise and shake things up. And actually impact change because you can do that as a local level. You can't really do that at the federal or even the state level. If you want to shake things up, I really encourage you to go The Brian Nichols Show avenue through this and and learn from him and learn from others in that in that sphere of influence. So that's the only thing I wanted to do was just reinforce what we talked about during that interview. And one more thing is just to remind you, we talked about the pride at the top the changes we're making quarterly, we're gonna bring out some experts in different fields of the Liberty and greater freedom movement. Really excited about it. The other thing I would say is check out the Lions of liberty store. You know, we have great t shirt designs guys, we have some new ones that are upgrade the top of the page that have to do with with the jab, jab, and the pharmaceutical companies and they're pretty entertained designs and I really want to encourage you to check them out. You know buying for friend buying for your mom and dad for the birthday for your siblings, your grandkids, your sons, your daughters, anybody buying for anybody Lions of liberty dot store. Let's spread that message. Let's shock people with a message that message of liberty and freedom. So, I will talk to you all next week next Monday. I have an awesome episode. I've already recorded it. I'm super excited about it. I'm going to tease it right here. If you like tortilla chips, if you'd like to, you know snack on tortilla chips, maybe some fresh salsa, a little queso maybe enjoy that. I do I love that. But the one thing I hate is every single brand of tortilla chip out there is either one unhealthy or two pretends to be healthy and isn't unhealthy or three is kind of healthy and tastes like garbage. So there's no middle ground yet, but I'm talking next week next Monday with the founder of masa chips, the first tortilla chip that is fried in grass fed beef tallow, awesome deal. I'm gonna have a deal lined up for you guys to get them at a discount through our affiliate link. So we'll talk about the next week. I will see you all next week. In the meantime, always remember to keep your head up and the fires of liberty burning.

Brian Nichols  40:54  
Thanks for listening to The Brian Nichols Show. Find more episodes at the Brian Nichols show.com Enjoying the audio version of the show, then you'll love our YouTube channel. Be sure to head over there and subscribe. If you're new to The Brian Nichols Show, be sure to head to your favorite podcast catcher and click download all unplayed episodes so you don't miss one of our nearly 500 episodes that will be sure to leave you educated, enlightened and informed. If you got value from today's episode. Can you do me a favor and Edie the Brian Nichols show.com forward slash support and leave us a $5 donation and by the way, can you get on the show a five star review yet? If not head to Apple podcasts and tell folks why you listen to the program and don't forget to tell your friends to subscribe to follow me on social media at be Nichols liberty and again, if you'd be so kind please consider making a donation to The Brian Nichols Show at Brian show.com forward slash support

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John Odermatt

John is the host of Finding Freedom on the Lions of Liberty Network. Every episode brings you a powerful mix of content intended to inspire you, to help you to optimize your health or to grow in your faith. Finding Freedom is a podcast with a purpose. We want to help you to set your mind, body and soul free