Take control of your heart health with our Studio Sponsor - Cardio Miracle! Join the thousands who have already unlocked healthier hearts with Cardio Miracle and get an exclusive 15% discount on your purchase!
Using Sales & Marketing Strategies to Revolutionize Politics
Are you tired of politics being all talk and no action? Do you want to learn how to influence the direction of the country and make a real impact? Then you need to tune in to The Brian Nichols Show, where host Brian Nichols teaches you how to apply sales and marketing strategies to politics.
For six years, Brian has been discussing this topic and advocating for a deeper approach to changing people's hearts and minds. He believes that instead of just winning arguments, it's crucial to meet people where they're at on the issues the care about and teach the fundamentals of sales and marketing. By doing so, you can bring libertarian ideas to a new audience, offer tangible solutions, and win elections.
But that's not all! The Brian Nichols Show is back with a brand new approach to Selling Liberty. With longer-form content and behind-the-scenes exclusives on their Patreon page, the show will focus on meeting people where they're at on the issues they care about. Brian will discuss how the show changed its approach to Selling Liberty and answer listener questions.
So if you're ready to learn how to make a real impact and influence the direction of the country, tune in to The Brian Nichols Show. It's time to bypass the traditional barriers of politics and bring about real change.
Learn more about your ad choices. Visit megaphone.fm/adchoices
Studio Sponsor ➡ Cardio Miracle: Your health is an investment - NOT an expense. - 15%off using code TBNS at checkout
Support our Sponsors!
Support the program with a one-time donation or join our Patreon!
Take our audience survey for a chance to win a "Don't Hurt People, Don't Take Their Stuff" bumper sticker!
How do we use sales and marketing to win in the world of politics? Let's talk about that. Instead of focusing on winning arguments, we're teaching the basic fundamentals of sales and marketing and how we can use them to win in the world of politics teaching you how to meet people where they're at on the issues they care about. Welcome to The Brian Nichols Show. signings you're on The Brian Nichols Show. I'm back. Here with another fun episode. I am as always your humble host joining you live Marvy NZ studios, you're in lovely Eastern Indiana. Don't let the upcoming recession put your company at risk, folks, it's time to revamp your sales and marketing strategies. And if you want to learn more, email me, Brian at Brian Nichols. consulting.com. So let's talk about this. Yes, sales and marketing and how can we apply it to the world of politics? And why should we apply it to the world of politics? Well, what better way to articulate that Veria point than by going through here what we've been doing here, The Brian Nichols Show over the past five years at this point and where we're going forward, and I talked about this last week, well guess two weeks ago, because last week, we were off as I was welcoming the new addition to my family, my little girl, my little baby girl here, enter to the world. So very excited. And thank you to everyone for the well wishes, we are so excited, and just pumped to see where my future is headed. Right daughter's futures had it's just exciting to to see things as we're growing here as a family and also talking about where we're going to be heading as a country. So I want to make sure we have a good country and a good environment for not just my family, but also your families to grow up. And as we move forward, and how do we how do we change the way that the country has been heading? Right. And this is something I've heard, quite often discussed, both in greater Liberty circles, but also more frequently in that more mainstream political discourse. And that is, how do we actually change people's hearts and minds to change where we're heading right now? And society? And the answer is actually quite simple. Sales and marketing. When it comes down to it, we have to meet people where they're at on the issues they care about now, for you longtime listener, The Brian Nichols Show you you know that this is just basically Brian going through and repeating the things you've heard for 700 episodes plus now but for you new listeners, we're gonna actually go back and we're going to start things off and walking through not just how we started The Brian Nichols Show. But as we change our perspectives, what was the result? Why did we change our, our approach to selling Liberty versus just talking to libertarians about how great we were? So to start things off? Yes, I had some guests questions that were put in here over the past few weeks. So we're gonna dig through these. And this week, by the way, it's can be a little bit different of a week, because it's just going to you and me, as I'm getting back into the swing of things here, getting guests rescheduled and such. So don't worry, we're going to kick things off also, with the longer form content starting up here in a week or so. And also remember, folks, we're going back going back, yes, way back to back in 2019 2021. We are three days a week, we are returning to that. But also, we're layering in longer form episodes, where you're gonna be able to go ahead not only get the longer episode, but then get exclusive behind the scenes content of that episode, more deep dives with the guests on our Patreon. So if you're interested, their link will be in the show notes. And we'll talk about that at the end. But starting things off? Yes. How do I get involved in the world of politics, and why sales and marketing as an approach to selling liberty when we're talking about what we're doing here on The Brian Nichols Show? So let's rewind back in 2018, I started this program and I started the program off trying to articulate how we could in the greater Liberty world, have better conversations, get to know one another, maybe build more bridges. And in doing so, I was having a lot of folks on the program. But more often than not, it was folks in our greater liberty movement, people who already agree with us. And for the first two ish years of my show. That's pretty much what the program consisted of it was me a libertarian talking to other libertarians or conservatives or folks in our greater Liberty world about why our ideas made sense. And that's great up until it isn't and why wasn't it great into a certain point. Because when you're not talking to people beyond your Echo Chamber, you end up just talking really to an audience of one. So I want to figure out how can we effectively bypass that that traditional barrier, right of only talking to Liberty oriented folks, people who already are on board with our mission. So when I look at what I do in my day, job sales, marketing, working with C level executives, to help them not just reframe in the world of business technology, but also we've been doing here with my side hustle and that is helping businesses small business owners be able to effectively communicate their value and messaging to a new target audience a new niche that they can go ahead and dominate in and looking at what we're doing here, The Brian Nichols Show, that's what I want to make sure I was teaching to you the member of the Brian Nichols show audience, not just why we are right. And trust me, there are tons of podcasts you can go listen to, that will just reaffirm why libertarianism is, in our opinion, and frankly, just common sense, the right way to go. But that only goes so far we have to be able to articulate these ideas to people who are in a window of transition, some may call that a trigger event, if we're talking about the sales terminology. So when I look at the world of sales, and marketing, that was the answer to bringing our world of liberty politics to someone out there who isn't already on board with the libertarian idea, they need someone who's been unaware that libertarianism or the liberty movement is an option beyond the traditional two party, Republican Democrat, Red Team Blue team environment. So being able to not only articulate that, but then to offer real tangible solutions to the problems people face. And doing so through the lens of sales and marketing, meeting people where they're at on the issues, they care about entering into the conversations that they're already having, in their own minds, bridging those two worlds together and bringing a real, tangible alternative to the table. That's why we took a direct 90 degree turn when it really came down to things here back in 2020. Because I want to make sure you're being more effective, effective with the way that we were communicating our ideas. So with that, what how do we use sales and marketing to actually win elections and influence the voters into not just supporting our specific candidate, but actually getting on board with our ideas, getting on board with the movement, and it goes back to something we talked about here on the show many a time building trust, we have to be able to not just articulate our value, articulate our message, but to show the person that we're reaching out to that we're genuine, we care about them, we want to see them succeed. And we do so by showing empathy and building that natural trust. I was actually just talking to Michael hice, here over at the the Mises caucus. And he'd been doing great work, trying to help build some bridges into traditional non voting libertarian groups, but bringing them on board by helping establish trust. And we do that in the approach that Mises caucus has been taking here by focusing on local elections. And that's something actually we've been talking about on The Brian Nichols Show for a number of years is building up the base of trust in your community, letting the voters know, you're not just there to win an election, you're not just showing up every two, four years to get their vote. But you're actually there to because you care, you want to see your environment, your community, those within your community do better. So we do that by showing up consistently entering into the conversation that people are already having, and trying to bring our libertarian values and our principles and solutions, frankly, to the table to the problems that our community is facing. So when we're talking about winning elections, that's why it's so important for us to not go ahead and just, you know, spout off libertarian ideas, principles, features, benefits, that doesn't matter when you're talking to your average person. Reason being is because that stuff is just fluff in terms of actually addressing the real root cause of a problem that they're facing. And it's gonna vary from locality to locality. For example, I'm here in eastern Indiana, the issues that we're gonna be focusing on and elections here are gonna be vastly different than the election issues you'll be focusing on in California or Philadelphia, or name, blue area, that really comes down to how we have to not just approach our messaging, but also where do we spend our time? Libertarians, we spend way too much time trying to make everybody our target market when the reality is that the riches are in the niches. So we have to figure out who is our target market. And here's the reality, folks, when your target market is everyone, your target market is no one. So figuring out who that specific person is. And then making sure that your messaging, you're you're articulating the value specifically to that person, not just to a grand swath of groups of people, you want to make sure it feels hyper personalized, and hyper real for that person. And they feel that you're actually talking to them, not just spouting off some libertarian dogma. Now, when we're talking about, yeah, so when we're talking to The Brian Nichols Show,
Check out some of our favorite episodes!
Michael Pickens returns to share his insights on reprogramming your subconscious mind for success by setting clear goals, breaking them down into actionable steps, and using powerful tools like affirmations and visual reminders to stay focused and motivated on your …
AI expert @JoeGulesserian returns to explore the potential consequences of AI on democracy, employment, and society, warning of a dystopian future marked by mass unemployment, corporate-government collusion, and the erosion of individual freedom, while offering strategies for adapting and resisting …
@mkibbe explores how the liberty movement can harness the power of culture, comedy, and storytelling to create a compelling vision for a freer future, celebrating recent victories and supporting the unsung heroes who are fighting for freedom on the front …
@CarlSzabo explores the unintended consequences of government overreach in the digital realm, emphasizing the importance of parental responsibility and targeted solutions in protecting children online while preserving privacy and free speech rights for all Americans.
Embrace your authentic leadership voice, harness the power of storytelling, and rewrite your sales mindset to scale your business while staying true to your values, as shared by Justin Janowski, founder of Faith 2 Influence, in this insightful conversation with …
@mattfrendewey shares how the closure of a failed micro school in West Virginia demonstrates the true power and importance of school choice in holding educators accountable and empowering parents to make the best decisions for their children's education.
In this groundbreaking episode, recorded during Amp America's first-ever Twitter/X Spaces, Brian Nichols and "The eXtremist Files" producer Matt Edwards explore the power of satire in challenging extreme political narratives, revealing how humor can be a potent tool for exposing …
Amid despairing predictions, Brian makes an impassioned case that ordinary citizens reclaiming active empowerment through local community renewal centered on timeless truths, not partisan politics, can rescue the fraying American fabric.
A retiree fights an extortionate $23,000 California home-building fee all the way to the Supreme Court to defend property rights and rein in a dystopian system allowing unchecked legislative power grabs that drive up housing prices.
Biden's reckless spending fuels historic inflation that crushes families, while Bill Maher's fake libertarian virtue signaling is exposed by Patrick Bet-David's principled consistency.
After overcoming her own health crisis, Sonia Gomez is on a mission to transform our broken food system by empowering families to take control of their health and build self-reliance through homesteading.
Host Brian Nichols and guest Karl Becker discuss transforming sales through embracing the powerful human truths and motivations lying below the surface that typical tactics never uncover.
Brian Nichols & @Jtodd601 expose the conversational pitfalls sabotaging holiday political talks and detail tactics to foster genuine dialogue on charged issues.
@RealSpikeCohen and @whiteflagapp founder @Jonny_McCoy have a raw, inspiring discussion about embracing peer support and human connection to transform mental health and save lives.
Chad Stewart discusses how schools are killing creativity in kids and solutions like homeschooling to nurture imagination and empower the next generation.
Former NFL executive @PaulEpsteinLA reveals his strategies for playing offense in business and life, overcoming adversity, making fast confident decisions, and building unshakeable confidence by consistently acting on your values.
Robert Lee discusses why candidates need to connect with people's issues and provide valuable solutions without anger, discussing the secrets behind successful political marketing campaigns and the importance of connecting with voters on a personal level.
Former pastor turned sales pro Jacob Tacher reveals the transferrable skills of questioning, listening, storytelling, and relationship-building he honed in ministry to become an expert in the art of cold calling and sales prospecting.
@libertywoody unveils innovative tactics for flipping political landscapes, leveraging sales and marketing approaches to connect with voters, and dismantling traditional strongholds.
@adamobrien_ joins to discuss the world of Bitcoin, exploring its potential future in the cryptocurrency industry, the importance of autonomous banking, and the risks and rewards of decentralized finance.
@JP_Kirby explores the alarming decline of confidence in American higher education, discussing the impact of student loan forgiveness, indoctrination on campuses, and the importance of empowering students to reclaim their freedoms and make informed choices for a brighter future.
Discover Joshua Toms' journey from socialist to a Libertarian City Council candidate, as he shares insights on wealth disparity, social issues, and the impact of local politics in Lebanon, Ohio,
@rkmcshane discuss the path to victory for top GOP & DNC candidates, shedding light on campaign strategies, key issues, and the challenges faced in the ever-evolving political landscape.
@KDCodyTN Returns to discuss how Trump's pandemic handling could make or break his 2024 prospects
CEO Brian Fitzpatrick of @GetInQredible discusses how his company is using blockchain and third-party verification to ensure safe, quality CBD products in the cannabis industry.
Big Changes & Exciting News - The Brian Nichols Show's Revamp!
@AP4Liberty & @SteffiP4Liberty Unveiling the Making of 'Calvin the Coolest President
House on Fire: @mattjbatt's Cautionary Tale for America's Dark Future
Unveiling the TRUTH behind the COVID mask delusion
Discover the key to success in leadership with trust expert Darryl Stickel on the importance of trust in organizations and society
The Good, the Bad, and the Generous: @MrBeast Under Fire
@NickHudsonCT unmasks the TRUTH behind the COVID-19 pandemic and its political connections in this episode of The Brian Nichols Show
Learn how to effectively explain libertarianism to your friends and family by using sales and marketing strategies on this episode of The Brian Nichols Show
Small Businesses Matter: One Owner's Inspiring Journey of Resistance and Persistence
Win Your Local Election: Tips and Strategies from Our Free Ebook
Discover the Secrets of Making Compelling Arguments and Persuading Others with VA Delegate Nick Freitas
Persuasion is a crucial skill for anyone in business—whether you're convincing your boss to give you a raise or trying to close a client on the phone. But it's not as easy as it sounds. In fact, some people spend …
Want to sell more? Then try saying less. Sounds counterintuitive, I know. But it’s true. In fact, many of the most successful consumer brands and political organizations in the world do just that—and it works for them. So, how can …
On today's episode, I present a series of reasons why libertarianism offers some brilliant solutions to many of the world's problems. We'll talk about 5 ways in which libertarianism can save humanity.
Are we winning hearts and minds, winning elections, or both? On today's episode, I'm joined by Kenny Cody and Jeremy Todd to talk about Blake Masters recently receiving the endorsement of Libertarian US Senate candidate, Marc Victor, and the implications …
Emily, who forced her kids to mask while hiking OUTSIDE now says we need to forgive one another for what we did and said when we were "in the dark about COVID". Today, I outline why my answer to her …
On today's episode, I'm joined once again by Kyle Sefcik, Unaffiliated Write-In for Governor of Maryland!
Today, we discuss the Falun Gong's fight against Chinese Communist Party propaganda and persecution, as we dig into the story of a group of heroes who sought to highjack the CCP corporate television broadcasts in 2002.
On today's episode, I'm over on Chis Goyzueta's podcast, "Making it with Chris G", where I'm helping explain how sales strategies can help musicians and artists take their craft to the next level.
Market-based solutions that create change, and how they're working to make people aware of the power they have to change their government.
This week, we're going to explore this question and more as I take you through the old tale of why you should never argue with a donkey, no matter what color it claims its grass is. And how does this …
On today's episode, we're going back to January 2021, when I joined Matt Kibbe on his program, Kibbe on Liberty.
I've known Remso for about a number of years and have been thoroughly impressed with his ability to connect with others and create meaningful relationships with them. This quality is what drove him to start Club Memos—a group dedicated to …
Today, I'll also be sharing some of my own personal call scripts that have worked for me and will give you some tips on how to create a great script that will help you in your day-to-day sales activities.
Do you ever feel like your government is making decisions without really knowing what it's doing? On today's episode, Rodgir and I discuss the danger of "do something" politics and how this type of thinking can lead to bad policy …
In today's episode, I'm walking through 4 speeches/ads from 4 past presidents and outlining why they worked and what we can learn from them.
On today's episode, I'm joined by Lt. Col Waldo Waldman to talk about leading with courage, building trusting partnerships, and reaching new heights in business.
Bruce is running on a platform of privacy, decentralization, and digital freedom. In this episode, we talk about his campaign and how the principles behind those ideas can change our world.
When a madman with a rifle started shooting at an Indiana mall this past weekend, a good guy with a gun stopped him—and saved countless lives.
How the "JUST DO BUSINESS" approach is the pathway for ending the generational poverty of black communities across the country, by proving that the Free Enterprise System works for everyone.
GetHedge makes it simple to get paid in crypto by automatically converting your pay into Bitcoin, Litecoin, and Ethereum.
Facts don't care about your feelings? I mean, sure, facts don't care about your feelings, but feelings sell. And that's where we're losing the battle. It's the battle on actually appealing to people's feelings, and appealing to people's emotions
Speaking the truth in love means considering the other person's interests and doing it out of helping the other person. But sometimes you need to say something that they're not necessarily going to like.
When people are best friends with other people, they usually stay at a company.
Inflation has been felt at the grocery store, at the gas pump, at the car dealership, traveling.... okay, pretty much everywhere. And yes, that means that the home building industry has been hit just as hard. How hard has it …
After 4 and 1/2 years, we've hit an incredible milestone at The Brian Nichols Show. Not only have we hit the top 1.5% of podcasts globally , but we have just reached our 500th episode! Today, I'm sharing 5 of …
There is a whole separate economy emerging for the people that are just tired of the wokeness. And they just want a break.
The conversation towards abortion/Roe v. Wade has always been a heated discussion... but does it have to be that way?
Returning to The Brian Nichols Show today is Dr. Patrick Moore (Author, "Fake Invisible Catastrophes and Threats of Doom") to discuss how most of the scare stories in the media today are based on things that are invisible, li...
Tolerance isn't blind acceptance. Nor is it tacit acceptance.
Why adland has stopped selling and started saving the world.
On today's episode of The Brian Nichols Show, I'm joined by Morgan Bonwell (Founder, Right Strategies) to discuss the importance of building a storybrand to help candidates and campaigns effectively meet their constituents wh...
On today's episode of The Brian Nichols Show, I'm joined by Hannah Cox and Brad Polumbo to discuss Elon Musk potentially buying Twitter, and why the elites have been reacting like it's "the end of the world". "I just I …
The fastest way to revenue growth is not finding new business - it's upselling to your existing customer base!
How can changing your outlook help your mental health AND your career prospects!?
“I fear the country I love is becoming like the country I left.”
Healthcare access should not be limited to the wealthy, the insured, or the geographically well located. Healing is for everyone.
Talking about difficult topics doesn't have to be as bad as we think.
The Denver Broncos are officially up for sale, and a group of cryptocurrency enthusiasts are planning on putting their hat in the ring!
Using Cryptocurrency to Help Heal the World
How do the top sales pros get to where they are? Hard work? DNA? A little of both?
Plus, why do so many folks seem to hate salemen?
Giving business owners and entrepreneurs the Austrian economic tools, intelligence, and community to win in today's marketplace.
How can selling different help you win more business?
How can giving someone the opportunity to be wrong help us win more deals?
Eric Brakey and Brian Nichols break down the top stories of 2021!
Mass hysteria and weaponized hypochondria have no place in healthcare.
How can dreaming big and focusing on bettering the individual help us build phenomenal teams?
Serving Your Clients By Being Uniquely You & By Bringing The Human Touch
"The only way to cut through the clutter is to have a message that is going to resonate with the prospect and what's going on in their world, right at that very moment."
Brian Nichols: "Why why is it so hard to close business? Because we make it harder than it actually has to be." Check out today's special solo episode where we dig into how to adapt with the changes, plus helping …
Harnessing the trigger events that turn prospects into customers.
"The word freedom is very important, because it's not discussed freely and openly and courageously in academia."
Asking great questions. It is both a science AND an art.
Stop overthinking the sales process... remember that you're selling change!
How can using expert insights help you become your prospect's go-to trusted advisor?
Selling is half the battle... helping people buy is where we win!
How to grow your business and build your audience using the secret formula that elects presidents.
How is nuclear energy a solution to climate change, energy independence, and planetary prosperity?
Freedom makes sense because not freedom is not only nature... freedom is science!
How can a plant known as the "vine of the dead" help heal instead of simply treating symptoms in the living?
How can telling better stories help #SellLiberty? Matt Kibbe returns to the program to show how storytelling is a crucial tool in the toolbelt in helping illustrate our ideas and our solutions to a market of non-libertarians who are looking …
What are the two emotions that drive buyers into action? Love and...? Fear. Knowing that, how is fear being using to sell us on massive government policies with price tags ranging from the billions and even trillions of dollars. Dr. …
The data, facts, and realities of COVID were far away from what the media and public health institutions were presenting to the world at the advent of the pandemic. And while the controlling narrative was that of lockdowns and fear …
