Fractional COO Forrest Derr joins Brian Nichols to reveal exactly how scaling a small business is impossible if you suffer from Shiny Object Syndrome. Most entrepreneurs are drowning in operational chaos because they prioritize flashy "vision" over proven business systems. In this episode, we expose why modern hustle culture is a trap and lay out the "boring" operational blueprint that turns chaotic startups into predictable revenue machines. If you want to stop the grind and start building a real asset, this reality check is mandatory listening.

CHAPTERS:
0:00 - The "Visionary" Trap
0:55 - Are You The "What" or The "How"?
3:06 - The "Shiny Object" Disease Destroying Your Business
5:33 - The Secret Weapon: The "Integrator"
8:23 - Brian Admits: "My Vision Was Chaos"
11:22 - Why "Hustling Harder" Is Keeping You Broke
14:19 - The 2-Page Plan That Beats 300-Page Strategies
17:16 - Stop Selling To Everyone (You'll Go Broke)
21:41 - Most KPIs Are Garbage: Focus On THIS Instead
26:02 - Why "Boring" Meetings Make You Money
28:09 - The #1 Mistake That Kills Growth
31:47 - Final Thoughts & Plugs

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Links Discussed in the Episode:
⁠https://www.derrconsulting.com⁠

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