Is cold email actually dead in 2026 - or are most people just doing it wrong?
Everyone says AI ruined outreach. Everyone says inboxes are flooded. Everyone says cold email doesn’t work anymore. But what if the real problem isn’t the channel… it’s the laziness? If you’ve written off email as spammy, outdated, or pointless, this episode is going to challenge that assumption hard.
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In this episode, Brian Nichols is joined by Adam Rosen, founder of Email Outreach Company, to break down what’s actually changed in cold email, how AI is helping and hurting results, and why most businesses quit right before email starts working. From reply rate math to deliverability traps, this conversation pulls the curtain back on the uncomfortable truths about modern outreach - and shows how cold email is still one of the most powerful top-of-funnel engines when done the right way.
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