Dec. 12, 2021

403: Sell Liberty with Jeremy Todd: Looking Forward to 2022

403: Sell Liberty with Jeremy Todd: Looking Forward to 2022

Jeremy Todd is solo on today's "Looking Forward" episode of Sell Liberty!

Jeremy Todd is solo on today's "Looking Forward" episode of Sell Liberty!


Learn more about your ad choices. Visit

Studio SponsorBNC: Proven sales and messaging strategies that WIN -

Support our Sponsors!

Support the program with a one-time donation or join our Patreon!

Take our audience survey for a chance to win a "Don't Hurt People, Don't Take Their Stuff" bumper sticker! 




Jeremy Todd  
What is up everybody, happy Thursday night to you. Thank you for tuning in to another episode of sell liberty. I am your host. Find solo tonight with good reason. So 2020 wants to come in too close. So this is going to be our last live of 2021. And we got some big things planned in 2022. And just wanted to talk about those. So we're gonna have a little bit of a quick short episode here and send you on your way as well as myself to go enjoy the holidays. But before we do, I want to look back at 2021 which was, in my opinion, a really big step forward for the entire liberty movement as a whole. And it was exciting to watch the entire I guess my entire existence in the liberty movement really started with seeing how our candidate was criticized in 2020 rightfully so. And but I said, This can't be healthy behavior. This can't be a healthy way for people to interact. And so I got together with a couple guys and, you know, interacted with Dave Smith at the time, somebody who didn't know me and said, Hey, what is this, you know, what does all this mean? Etc, etc. And we started a conversation with myself Reed Coverdale and David fight and Dave Smith. That was Let's work on getting this, this movement together a little bit. And we call it the Liberty unity movement. And it had some success. But it certainly had some problems throughout this year. But I think a great step forward has been made in the way that we all communicate with each other. And that is incredibly important, because we are, you know, the minority among the the political class and all of these in the duopoly. We really can't afford to constantly be at one another's throats. And that's what we were prior to 2021. But in 2021, I started to see that change a little bit. And as Brian Nichols says, on his show, the conversation is changing. And we are starting to talk about the things that mattered. And so what you saw in 2021, was the conversation online and amongst libertarians. And amongst these groups, is the rise of this sort of middle group. There was some caucus warfare before there was some issues. And don't get me wrong, libertarian party's full of all that, that issues with what we saw in New Hampshire and Delaware, and what they did to what they did to caravan, which is just ridiculous. But the conversation is improving. So I want to give you that little bit of hope, in that we are becoming better interactors. And that was sort of the mission that I set off on and said, Okay, well, I come from the world of sales, I come from the world of leadership, I come from the world of, you know, entrepreneurship, management, personal growth and development. And everything in that space comes down to looking inward for responsibility, and then taking that responsibility and teaching and applying your skills outward. So that's what I decided to do. I came up with the idea of the Carnegie caucus, which is a we have, and and so that was my sort of grand idea was what if we brought personal growth and development into this movement? Well, then I had the pleasure of meeting the founder of cell liberty, who was a couple months ahead of me, Brent Ritter. And he was already on this journey of taking the concepts of sales, and all of those things that in that space, where you sort of every day, find the energy to go out and succeed, and bringing that skill set to the movement. And it was incredible to see what they did. And it was an absolute honor when he stepped away to decide to hand that to myself, and Brian, and I appreciate you guys hanging around. And I hope we can bring you some good stuff that's going to continue to help you grow.

And then Brian opened his show to me to give me a platform to talk about sales and how to apply that to liberty movement. And that was a ton of fun. And then we started the show a few weeks ago. And it's been a lot of fun. We've had some really good discussions. And I'm really excited to carry that into 2022. Now, for you, we're coming into the holiday season and what what I really want us so we always like to talk about messaging, or we want to talk about sort of who said what, on a grand scale and that sort of thing. But I'd be willing to bet that a lot of you. If you were to go back in time and say, Well, how was I introduced to these ideas of liberty and libertarianism. And I bet at some point, there was a one on one conversation, or one on two conversation with an actual human being. So people ask me the question all the time, how did you come into libertarianism? What How did you learn? Who introduced you to these ideas? And I have a pretty interesting answer. I believe the three people most responsible for me being introduced to the libertarian movement is I credit first and foremost John Stuart. If you don't know I come from I'm originally from Alabama. And so we have a different brand of Republican. They are the conservative Christian, the Roy Moore types, the sort of gross icky televangelists type Republicans that you know, want to mandate conversion therapy type stuff. Okay, so that is the Republican that I grew up that is the conservative stuff that I grew up around. And so, when I got into college watching Jon Stewart, point out all of these silly hypocrisy among the Republicans and what I loved about Jon Stewart on The Daily Show was that he stuck it to his side when they needed it to. I, it really sort of developed a healthy skepticism about politics for me. And that sort of primed the pump. So first and foremost, I gotta give Jon Stewart credit for getting me out of my bubble. The second thing is, in 2016, we I was introduced to libertarianism by a person I hope to have on the show. Her name is Libby McKay. She was working on the McAfee campaign at the time, I was pretty disheartened with the Trump campaign, and was ready to leave and just sort of we were former co workers. And she was just kind enough to slowly introduce these ideas, ask the right questions, and sort of point me in the direction. And then the person who kept me after the 2020, or 2016 election was Austin Peterson, who, unfortunately, he has left the Libertarian Party, but continues to be a great libertarian, nonetheless, and the GOP. So those are the three that I credit. But the the one sandwiched in the middle, really is the one who got me across the finish line. And that was living McKay. So the question that you need to be asking yourself in 2022, is who can you be the living McKay for? Maybe it's your co workers, maybe it's your family. And spike, and I talked about this back in episode one, each one teach one, if we simply focus on and introduce these ideas to one person per year. All right, every election cycle, that's four more people, and they teach one. And so it's a whole sounds like pyramid scheme. Yeah. But pyramids grow. Alright, that's sort of what multilevel marketing does. It grows very fast, very rapidly, with enthusiasm and ideas. So

who is that person that you can get across the finish line. And I want you to focus on improving and having better conversations with them to get it over the finish line. Because if you simply bring one and everybody does that, you've doubled our influence, you've doubled our movement. And it's here, here we are four years later, after Libby introduces me, and all of these things are happening for me to be sort of thrust into influence in the party and running for a position in the national party in Reno in 2022. All because Livi took the time to answer some questions to hear me out. And I'm forever grateful. So who can you be that for? And what can they accomplish over the next two to four years. So I want to give you some strategy as you go into if that's potentially with friends or family over these next few weeks before we reconvene in 2022. And that is I was thinking about it. And I wanted to come to the approach from the Challenger sale or a book written a few years back, it was pretty revolutionary. It showed that relationship builders and you know, all of these different types of salespeople actually aren't that successful compared to what they called the challenger. And what challenges do is they try and under they know, the their customer, their prospect and their prospects business on a deeper level than even the prospect mind. And so first and foremost, if you're going to approach friends and family from a challenger sale perspective, make sure you've got your good questions on point and ask questions not seeking to have a rebuttal or started a bait. But ask questions. So you understand what this person cares about what what is valuable to them. And that's where we want to stay on topic and onpoint then do not ever talk about solutions. Or early on in these conversations with this person that you might be trying to get across the finish line. Don't tell them Well, what Libertarians believe what, cuz they don't care. Okay, that nobody cares what Libertarians believe. They're not interested in that. That That means nothing to them. While the libertarian stances doesn't matter. Stop talking about it. It doesn't change anybody's mind. Nobody is going to go well since libertarians say that well, then I guess. Now they don't care. Okay, so that's number one. talk in terms of what matters to them, what they've shared with you is to them. So don't talk about the solutions. Instead, you want to take the time to uncover their problems, what they're struggling with What's New most important to them the issues that are top of mind. Number two, focus on getting to the root cause of those problems, help them ask questions and go down a journey of self discovery. So for example, if somebody says, Oh, man, the gas prices are through the roof, and I inflation is out of control, what are we going to do? Blah, blah, blah, right? Don't go, well, Bitcoin is gonna stop. Okay? What you want to understand is they don't, they don't speak on the same level about the same things that we do. So instead, when they say, Oh, we're dealing with inflation and gas prices, and, you know, we can't seem to find anybody to hire at my job, etc, etc, just go, you have been experienced and that to that, that is something I'm seeing a lot of people deal with, and it's just rough. What do you think, is causing all this? You will be amazed at the answers. Because most of the time, they have no idea. They have no idea what's causing this. They'll say they might at best, say some platitudes about well, it's Joe Biden and his. Okay, yeah, but specifically, what's causing this problem, why? They don't know that it's because we printed a bunch of money, told people they can't work and then pay them 45 to 50 grand a year to sit at home.

And that devalues the dollar. And now people who have a lot of dollars find themselves having those dollars worth a lot less in the people who had less find out that they can't buy as much with that. So instead, ask questions, see if you can get to the root causes of these problems, see if you can explain to them and when you can't offer it as a question. Well, what do you think about all that money we printed last year? What do you mean? Well, if I've got so, shameless plug for liquid death, sparkling water from the Alps, if you live by a freshwater stream, Cam, and somebody came to your door, to sell you natural spring water, and they were gonna charge you $3 A bottle for it. He called him insane. However, if you were in the middle of the desert for you know, two days with no water, you'd pay $50 for that spring water. It's the idea of supply, and then demand. So money's always in demand. But if you increase the supply, now becomes worth less. When you have a spring outside of unlimited water, that water in the bottle isn't worth very much. So that is how you can sort of engage in help. Because if you get them to the root cause of the problem, the solution sort of it, it reveals itself, it really does. You don't have to sell them on our solutions. You just have to listen to the problems and help them determine what the root causes are. And when necessary, teach them what the root causes are, then shift the conversation to what are their desired outcomes. What do they want? What is it that they want to see in the world? So for example, we talked about health care, for example. They they may say, Oh, well, I, I want universal health care. No, they don't. That or I want Medicare for all. No, that's a solution. That's a product, okay? That's their chosen product that they feel like solves the problem and the root causes and creates the desired outcome for them. So what is the desired outcome, the desired outcome is not made or care for all the desired outcome is that poor people can get health care. Everybody can get health care, they want everybody to have health care. Now, if you've done a good job finding the root causes, all of a sudden they realize Medicare for All isn't the answer. But you can still talk in points of desired outcomes. Say something like yeah, I, I, you know, honestly, I want everybody to have health care too. And there's absolutely no reason that in this country, we should not be able to get health care for everybody. They start to listen, they get a little floored by your introduction to that idea, because we're libertarians we're supposed to write? No, you want to bust all those preconceived notions because believe it or not, we want the same outcomes as 90 plus percent of people, normal everyday people want the same outcomes we do. But we don't talk about outcomes. We talk about solutions, and they don't get our solutions. They don't understand our solutions. They don't know the root causes that led to us believing in these solutions. So stop pitching solutions, talk about problems, talk about root causes, and then talk about desired outcomes. And when all three of those are in agreement, and you've built some trust, that they are comfortable having an open conversation with you, they see you're not trying to argue they see you're not trying to debate. That's when you say, hey, what if we, I don't know, got rid of those CON laws I was talking about earlier, the certificate of need laws that keep that, right. Now you've made some progress. Now you've introduced a libertarian solution. And then, once you get their agreement on one or two or three of these big issues, just say, Hey, I don't know if you know or not, I'm a libertarian, and this is

this is what I'm fighting for. They we want the same outcomes, we see the same problems. But I believe this solution is is right. Do you agree? Yeah, it makes a lot of sense. I see. Okay, cool. And then what you want to do from there is exactly what happened to me. You want to point him to Hey, well, if you're if you like this stuff, do you listen to podcasts? Do you? You know, do you like to read news articles about politics? Are you on social media? We get you plugged in, then plug them in with a good group. Point them to our leaders, our best speakers, introduce them, despite Cohen, introduce them to Justin Amash, introduce them to Dave Smith, let them follow from a distance be there to answer questions. Because guys, I, we don't have to sell his product. We have to connect with people, we have the best product, when you have the ideal solution to all the world's problems. And no solution is perfect in a lot of things. I get it. But ours is hands down the best. And we know it. You don't have to convince them that the ideas are right. You just have to show them that I care and agree on the root causes and problems. And I care and agree on this desired outcome, then they will be interested in what you have to say about it. And what your take is. And it's going to be the slow rolling introduce introduction, that individualism always beats collectivism, the freedom always beats tyranny. And that volunteerism always beats coercion. And it's that simple. And so have these conversations with coworkers, friends, family, be excited to listen be excited to learn about them. Each one teach one it's done. So that's my little strategy going into the holiday season. Now let's talk 2022 big picture. We know Reno and the Libertarian Party, Big changes are gonna come. And I'm excited about that. It is long overdue, that we tell the truth, openly, honestly, on a grand scale. So how do you get ready and what can you do in 2022? Let's bring it back to the individual because we could spend all day talking about that. And I'm sure you're interested but that's not what this shows about. This show is about the how to in one on one's individual, you and them. So number one, mate if you haven't already make the commitment to personal growth and development. Make the commitment to personal growth and development. It is so important that you sharpen your axe. Guys, you've all okay. We get it. You've listened to all the podcasts. You've read all the theory, you know libertarianism, okay, it is time to execute. It is time to go. What does that mean? What means you got to go talk to people. We got to We are in the business of changing hearts and minds. So now is the time to engage. So, if you've ever been in a world where you have to count where you are trying to engage with people, it it, it sucks a lot of life out of you. It's difficult. Sometimes it's hard. But you know what makes it easier. If your axe is sharp, if your skills are good, if you take care of yourself, if you know how to mentally prepare for your day. And even more importantly than that, I got off on this tangent A couple weeks back, man, I it is, I want to applaud all the people who go out and do activism, but listen to me. If you don't have bills plus $1,000 in the bank, do not go to a libertarian meeting, don't state Go, go, go DoorDash, go drive for Uber, go do something you you cannot change the world and be utterly broke at the same time. There are few human beings capable of that. If you are going to wield influence, you better be something that they aspire to. Or at least don't look down on. Homeless people are now changing minds about politics. They're not changing. And that's no knock, I don't. But people don't look at them and go, Well, this guy's got it all figured out.

You may at least have the facade that he's got something figured out. Take care of you, you are the most valuable thing to this movement. You use succeeding at life, you succeeding with family use succeeding financially, all of those things are more valuable to liberty movement, than you going to a party meeting, then you work in a booth than you because if you're not right, then you're not helping. So get yourself right. And so what one of the things that we're going to do in 2022. So we're gonna start a little, little book club here at sell liberty, and one of our episodes every month, we're gonna break down a personal growth and development book with either an expert in that field or on that book or the author themselves a lot of times so that you can have a path and a strategy when it comes to waking up every day and being the best version of yourself possible. Because if you don't know how you're going to pay for dinner, after that booth at the festival, where you work the Libertarian Party booth, and then you don't know how you're going to pay for dinner when everybody says hey, you guys want to go out and get something to eat afterwards. Nobody wants to be your people are going to follow people that they look up to and want to be like, get yourself in a position where people can look up to you. Just get it to get clean out your car, make your bed, have some money in the bank so that you're financially okay to go do normal things, then you can wield influence. But nobody is listening to the guy asking for money. Take care of yourself, get it together and we're going to do that commit to personal growth, commit to reading every day commit to being a healthier you. All of these things are going to pay massive dividends in the movement. Number two, we knew what was coming in 2021 we knew these mandates the vaccine passports we knew all that stuff was happening and if you're like me, you know that this was just a trial run. You can go as far down the conspiracy theory rabbit holes you want to but the reality is whether by you know intentional plan, or making the most of the opportunity placed in front of them. This was a trial run. lockdowns, social credit system, all of those things are on the agenda of our enemies. So we have to prepare for the next conversation to be had COVID I believe is running out of steam. They're gonna try this Omicron stuff. It's just I maybe where you live. It's a struggle, but I'm just telling you like, most of the world has moved on. I'm even here in the fifth largest metropolitan area. Maybe 10 15% of people are wearing masks. It's it's on its last slide. So what are we doing in 2022? Well, I think it's pretty clear. It's what they were trying to do in 2019, before this landed in their lap, and that is climate change, there will be a continued push for the green New Deal. There will be a continued look at, well, should people be allowed to commute to work? Should people be allowed to buy red meat and should help you know all of these things be determined by other factors, who gets to that level, you know, sort of let them eat cake of sorts. Potentially, it's to implement the social credit system. But there is a secret weapon that they cannot account for, in this debate and argument, nuclear power solves it all. produces more energy, no carbon dioxide, it's perfectly clean. There's all kinds of new nuclear reactors that are safer, that are essentially impossible to melt down, you can pull the plug out of the entire reactor, and it turns itself off passively. All of this technology that we've developed over the last 70 years, but yet have yet to really implement an abundance of natural resources that we've learned can be used for nuclear power, they have no answer.

Because they want to push renewables, just like government does. So they're going to push renewables like wind and solar. And what's going to happen with wind and solar is very simple, it is not going to be sustainable. We are not going to have left like TriCity to charge cars, to run all this stuff, it is just not possible. Not to mention that those are not even net carbon negative in a lot of cases. But nuclear always is nuclear, we can run for 100 years at a plant and the the the waste can be recycled in new generators. So anyways, you are going to need if you want to push back on this in 2020. Let me take you back to 2020. If you could have learned about respiratory viral transmission Studies Research and had sort of your pseudo internet degree on virology, back in 2020 or early 20 or 2019. How valuable would that have been in the conversations you've had? How powerful Do you think we could have been pushing back on this? And saying, Actually, no, none of this should make sense. None of it makes any sense. But we weren't. They caught us where we were we didn't know. And then they get to rely on this trust the experts stuff. Well, I'm telling you, go follow Michael elenberger. Go follow James re a libertarian Thorin caucus, go follow my friend, Mark Snyder. And learn about nuclear power. Because it is going to be the only thing we can do to push back against the things that they're going to try to do with climate change. Be educated on it, and say, Look, they are lying to you. Because if they cared about climate change, this is what they would be doing nuclear power and open their eyes. But first you got to open yours. Go watch some documentaries pulled up on YouTube, whatever you got to do, I think there's a couple really long ones, there's a six and a half hour documentary on thorium on Amazon Prime, learn this stuff, so that you can have these conversations when they come up now is the time to master and prepare for the next fight. The third thing, and I believe this is going to be a much larger conversation that needs to be had. And it's it's really a place where sort of normal society is ceding and losing to the progressive left and socialists. And that is employee and Workplace Relations. I know that sounds silly. But we was it five years ago, six years ago, we thought the the push for a $15 way minimum wage was ridiculous. And here it is. And it was because we scoffed and we laughed at these people. And it is so important. So if those employees that were making, say 11 $12 an hour if they left work fulfilled, felt like they contributed to a team. They had a good time. At work, they had all the tools and resources necessary to do their job well, and they felt like their manager cared about them. Do you think they would be pushing for the same thing? Do you think they would be outside boycotting? I don't think so. So salespeople, entrepreneurs, managers, leaders, anyone that you come in contact with, give them your best, it is not a time in society to say we, we should just look at the free market principles and if I can get a cheaper labor, etc. No, that is what's going to lead us to the communists and socialists, making a case to Gen Z, that the capitalism doesn't work. Look at these greedy bastards running these companies, they'll fire you for a shareholder in a second.

Take care of your people, it is time to lead. Take good care of them. Pay them what you can pay the paper, pay him more than you can pay him, right? Put some faith in your people invest in your employees invest, if you can't pay them, go out of your way to thank them, make them feel valued, given the extra training, set them on a path towards their next step. Because if you if we continue in this world where so our our parents hated their boss in the in the age of the shareholder, right, they hated their boss, everybody hated their boss hated their boss hated their boss, okay. And then we as millennials started to go, Okay, this doesn't make any sense, we kind of embraced a little bit of an entrepreneurial spirit started working for smaller businesses, etc. Gen Z is having none of it, they believe they should own the company. They believe they should own Amazon. And that, you know, the rest of the system be damned. You have to value these kids, you have to show them that they matter. So take care of your employees, or the hey are going to continue to push for this. I think we can sort of end if we had business owners who went out of their way and did an exceptional job taking care of their customers or their their employees across the board. Take care of your employees first as a strategy. If we embrace that, all of this sort of idea of communism, and let's go after the billionaires, etc, etc. It goes away, because they love their job. They love their boss, they love their co workers. It is time to step up as leaders in business in industry, and show that we are not the monsters that we are. And it's going to take effort, and it's going to take change, it's going to take some listening. But you can make a huge difference. So those are my three things that I think if we can we can do as me as an individual, you as an individual, in 2020, to one, commit to personal growth and becoming the best version of yourself every single day, read the books, and put down the theory and pick up the book on habits the book on influence the book on persuasion, and I'm going to give you a list if you need a list. Because all this knowledge about libertarian theory, if we're not out changing people's hearts and minds with it, it is all for naught my friends. Second thing, go learn about nuclear power. And Jared, I see you in the chat, my friend. The hardest part about selling these points is the overwhelming misinformation that has been spread. You're absolutely right. But the only thing that counters bad information is good information. And the evidence is out there. The scientific community backs up nuclear power. There is it's all propaganda. And when you show them they've been lied to about the nuclear power propaganda, just like with COVID, when you show them they've been lied to. It's so's distrust in the opposition. And so they will not want to necessarily say well, we should just go to solar and wind because they know they've been lied to by those industries. And that they could have had their power bill much cheaper years ago. They could have had, we could have had green energy. Two decades ago, we could have had an entirely green energy grid. And they didn't because of the propaganda that was spread. So show them that they're being lied to learn about nuclear power, it is going to be our biggest defense against the green New Deal in 2022. And if you don't know about it, other people are going to be talking about it. And you're going to be kind of left with hat in hand when they say, well the world's gonna end and you're just okay with it. You're not going to persuade anybody who thinks thinks that you've got to offer them something better. And go actually, these people are lying to you, because we could have had green energy 20 years ago and they're stopping it.

Number three, if you're in a position of influence manager, leader, Boy Scout, troop leader, whatever it is, make the people around you feel valued. If it means pay him more, pay him more if you can do it, if it means share it, you know, take care of them, buy, don't whatever it takes, if we continue as leaders in business, to let our employees feel not heard, not respected, not cared about not listened to. If we don't solve their problems if we don't remove pain points from their their work life and their lifestyle that pushes them into the ideas of communism, because they come and they hear some freakin douche on Twitter, with his little hammer and sickle say, Well, you provide all the labor, you provide all the value, your boss gets all the money. Why is that? That doesn't make any sense. And they'll go yeah, that doesn't make any sense. Nobody falls for that. When you demonstrate your value, demonstrate your value to your people, make sure they're taken care of lead them, inspire them, help them become the best version of themselves. Pay him more if it needs to be and we can stop this oncoming train. Alright, I am going to be at the Arizona Libertarian Party convention, myself and Brian will be teaching a workshop on sell liberty and how to have these conversations. It's going to be phenomenal. We've got Dave Smith come in. It's by contest, Cohen, Joe Jorgensen is going to be there. Along with just mirrors. Just a laundry list of just phenomenal stuff. So go to aclp If you'd like to attend it, guys, the place we're having this convention at is just absolutely gorgeous. The most beautiful resort I've ever seen. Mountain. So if you're up in like, you know, the Frisco the New Hampshire's. get on a plane, fly down to sunny Tucson, Arizona, where it's going to be sunny and 70 during the day, and hang out. Let's hear from spike from day from all the best. And oh, Scott Horton is going to be there to Holy crap. How did I forget about Scott Horton. So we got Scott Horton coming as well. And it's going to be not only a convention where you can learn a lot and meet a lot of cool people and interact and see that this liberty movement is real in in person. But it's gonna be a lot of fun to we, it's sunny, there's a heated pool. We've got some activities planned, maybe go into the gun range, a lot of stuff. There are limited tickets available. So go to az for that. And yeah, I appreciate you guys letting me be a part of your 2021 have a fan to have a merry Christmas, happy Hanukkah, happy Kwanzaa. Whatever it is that you celebrate. In man, I am really, really, really fired up and excited about what is coming in 2022. So that being said, have a fantastic night. We'll see you next year.

Transcribed by

Jeremy ToddProfile Photo

Jeremy Todd

Born and raised in Alabama and a salesperson from an early age Jeremy brings his Libertarian view of the world with a persuasive southern twist. He has led multiple sales teams to record breaking success in his career and is currently a gubernatorial campagin manager and candidate for LNC Rep at Large